Home Online Advertising Key Ad Leader Ramaswamy Leaves Google, Prabhakar Raghavan To Take His Place

Key Ad Leader Ramaswamy Leaves Google, Prabhakar Raghavan To Take His Place

SHARE:

Ryan Joe contributed

One of Google’s key ad executives is riding off into the VC sunset.

Sridhar Ramaswamy, SVP for ads and commerce,  will depart the Googleplex for a role with Greylock Ventures, Forbes reports.

Prabhakar Raghavan, VP of Google cloud apps, will become the new ads honcho.

“I’ve long admired how Sridhar and his team have led innovation in advertising for our industry, built on the most amazing infrastructure,” Raghavan said in a statement. “I’m honored to take on this very important mission to help billions of people find useful, relevant commercial information and ensure that users, creators, publishers and advertisers are able to thrive in an ecosystem built on transparency, trust and value.”

Ramaswamy helped Google’s ad platform business grow from $1.5 billion to $100 billion over 15 years. “Google’s ads business remains strong and I am happy to transition this world-class product and engineering organization to a leader of Prabhakar’s caliber,” Ramaswamy said in a statement.

Google CEO Sundar Pichai also gave his vote of confidence in a statement, citing Prabhakar’s “incredible management experience, and the deep technical expertise to match.”

Meanwhile, Ramaswamy will help Greylock work with companies focused on big data, machine learning, artificial intelligence and analytics.

Must Read

How AudienceMix Is Mixing Up The Data Sales Business

AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)

For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).

Closing Arguments Are Done In The US v. Google Ad Tech Case

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.

Wall Street Wants To Know What The Programmatic Drama Is About

Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.

Comic: Always Be Paddling

Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon

Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.