While other ad tech firms like Turn, Rocket Fuel, PubMatic, Collective and Centro reduced headcount last year, MediaMath was quick to distance itself from some of those peers, noting that its own structural changes had been in consideration for a year and reflected a need to accommodate clients who were thinking in terms of omnichannel marketing rather than individual silos.
A MediaMath rep further emphasized that the company had met revenue expectations and continues to hire and grow organically.
The installation of MediaMath’s new business structure isn’t yet complete, though Zawadzki said the company already knows the “shape and size” of the changes. “In the next 30 to 90 days, we’ll do the final crossing of the Ts and dotting of the Is,” he said.
“There’s an opportunity here to give local teams the ability to captain their own ship within the MediaMath fleet,” Zawadzki added. “This leads to more dedicated folks who understand what they’re doing in terms of the overall MediaMath mission, but who have more local autonomy and focus…We have to gear up to let people focus on getting stuff done, whether it’s at the product level, the regional level, or within the centers of excellence."