“In 2009, we were…the new kid on the block,” Armstrong went on. “Now we feel we are at the forefront of video.”
Reality star Nicole Richie, who headlines AOL Original program “Candidly Nicole,” joined AOL Platforms CEO Bob Lord onstage and gave scripted lip service to automated buying: “I hear programmatic buying seems to be the shit right now, so tell me all about it.”
This was Lord’s cue to reaffirm AOL’s commitment to programmatic, noting that all AOL Originals, such as Candidly Nicole, and reserve inventory “will be available programmatically via Adap.tv.” This follows AOL’s announcing at its inaugural “Programmatic Upfront” last fall that it would make premium reserved, guaranteed inventory available in an automated fashion.
AOL closed the night heralding new ad sponsorships from DigitasLBi for two original programs: long-form documentary series “Connected,” which Sprint will exclusively sponsor, and “My Hero,” starring Zoe Saldana, the rights to which were purchased by DigitasLBI.