Why Holding Companies Are Shedding Non-Core Assets Martin Sorrell Bets Amazon Will Reach $100 Billion In Ad Spend Onboarding Data In Real Time Means Reaching Customers At The Right Time Hearts & Science Calls To Replace First-Price Auction With Reformed Second-Price Model How Marketo Added $3 Billion In Two Years, And Why PE Thinks There’s More To Come ANA Confirms FBI Criminal Investigation On Ad Transparency Fraudsters Are Masquerading As Real DSPs French Startup Teemo Appeases GDPR Regulators, Avoids A Fine Brian O’Kelley’s Departure As CEO Comes As No Surprise To Ad Tech Insiders»
The bullishness implies Rocket Fuel has succeeded in telling its story. The question is, what is that story? It may be that programmatic increasingly is seen as a good buy, versus the broader ad-tech or ad-network categories. If that's the case the target price is positive news for the likes of Criteo and Outbrain, two other companies in the space that have signaled public offering plans.
Add a comment