ABP instituted the standards for the Acceptable Ads program with significant input from its Reddit community. But that’s not the type of forum typically used by the publishing world to discuss regulatory policy.
In part to address the lack of traditional industry input, ABP announced Tuesday that it would create an independent board of developers, publishers and advertisers to oversee the Acceptable Ads program. Though members are not set, the board will take form in 2016, according to the press release.
ABP’s open-source roots drove the decision to relinquish control of the Acceptable Ads criteria, Faida said. In an email to AdExchanger, ABP operations manager Ben Williams appeared unconcerned about the involvement of others in a space where it's been dominant.
For example, ABP’s sole revenue stream comes via whitelisting payments, but Williams has no objections to others deploying the open-source technology as part of a paid app. Williams said ABP’s app will be free in the Apple Store “when it finally gets approved,” but he sees the cottage industry of smaller, open source apps as partners, not rivals, in its larger pursuit of digital publishing upheaval.
ABP has two trials still pending in German courts.