Home Online Advertising Yahoo Dismisses COO Henrique De Castro

Yahoo Dismisses COO Henrique De Castro

SHARE:

YahooYahoo Chief Operating Officer Henrique De Castro has been canned, according to a regulatory filing. Re/code’s Kara Swisher reported on the story first. De Castro’s departure date is Jan. 16.

A former Googler, De Castro is credited by industry insiders with helping to build Google’s display ad business and making YouTube profitable. De Castro joined Yahoo in 2012 soon after Marissa Mayer became Yahoo’s new CEO. He was scheduled to receive $60 million in salary, bonus and stock over a four-year period.

De Castro struggled to bring to Yahoo the success he had at Google, however. In its latest earnings report, Yahoo beat earnings estimates, but revenue was nearly flat and its display ad revenue was down. Rumors that De Castro was on his way out crescendoed when executives and the press noted his absence at recent events, such as the Consumer Electronics Show (CES).

A Yahoo spokesperson provided this statement: “As is stated in the 8-K that we filed today, Henrique de Castro will be leaving Yahoo, effective Thursday, January 16, 2014. We aren’t commenting beyond the 8-K.”

Yahoo last week announced a major overhaul of its ad products. It retired several parts of its ad system, including real-time bidding platform Right Media and data-management software Genome, and added a suite of new capabilities dubbed Yahoo Advertising.

Tagged in:

Must Read

Paramount’s Upfront Pitch Is About Three Things

Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.

Hard Truths For Retail Media At The IAB Connected Commerce Summit

The IAB’s Connected Commerce event in New York City this week felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly.

Meta Is Launching An Easy Button For CAPI

Meta is simplifying its CAPI setup and teaching its pixel new tricks, including adding an AI-powered feature that automatically pulls in data from an advertiser’s website.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

TelevisaUnivision Joins The Streaming Self-Service Bandwagon

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. Its streaming inventory is now available to buy through fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement.

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate

Law firm Keller Postman is leading mass arbitration suits against Google, seeking advertiser damages for alleged monopoly overpricing. The total available pot is a quarter-trillion dollars.

Can An AI Solution Fix Misaligned Marketing Orgs?

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.