“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Version 4.0 of the IAB Tech Lab’s Video Ad Serving Template has been finalized, putting in place a range of important standards for the next generation […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Opdyke, CEO and co-founder at HookLogic. It’s no secret that Amazon has retailers scrambling as it strives for global domination. Price transparency and competition make it challenging for most […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. The concept of consolidation, and which burgeoning conglomerate will rule all ads in the future, is dominating 2016 headlines. Will it be Facebook […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mehdi Daoudi, CEO and co-founder at Catchpoint Systems. Rather than pulling back, sites dependent on online advertising must find ways to circumvent the ad blocking challenge, on both desktop and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Blake, senior vice president of social delivery at Kinetic Social. For years, Facebook and Twitter have tried to convince advertisers of the value of targeting consumers within their environments. […]
Sky Media, the advertising sales arm for British telecom and broadcaster Sky, sits at the crossroads of technology and strategic investment. A new partnership with multiscreen ad-delivery tool Yospace, unveiled last Wednesday, will support dynamic ad insertions in linear streams like sports, news and entertainment on both IP and OTT devices alongside Sky’s ad server, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Venkat Krishnan, senior vice president of product at YuMe. One of the best-known stories about the early days of Google has Mel Karmazin, then the CEO of Viacom, visiting the […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. The concept of scarcity tends to have a negative connotation, as anyone who has ever shopped for real estate in a hot market can […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Savare, a partner at Lowenstein Sandler LLP. Nearly three months after the FTC issued its long-awaited native advertising guidelines, the commission on Tuesday settled a complaint against Lord & […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. Consumers are finally beginning to benefit from the increased connectivity and big data research that companies have been undertaking for the last several years. Personalization […]
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
The story of how Prebid.org came to be – and almost didn’t – is an important one for the industry.
By implementing the anti-MFA playbook detailed in the ANA’s November report, brands were able to reduce the portion of their programmatic budgets going to made-for-advertising sites to about 1%.
There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t so bad, according to researchers at Boston University.
