Joe Doran is a board member at Legolas Media. He was previously founding CEO of Media6Degrees and GM for Microsoft Digital Advertising Solutions. A few years ago, online publishers were told that salvation was just around the corner if only they’d sell their inventory on ad exchanges. Buyers would bid—in real-time no less—on available inventory […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. “We can build an DSP to manage RTB’s, leveraging data exchange segments for hyper-targeting and optimizing against CTR and eCPA to improve ROAS […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. Now that Google has bought Invite Media and publicly stated that the purchase was all about real time bidding […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics, a behavioral analytics platform for publishers. As Mary Meeker of Morgan Stanley recently pointed out, 28% percent of consumers time is […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Brian O'Kelley, CEO at AppNexus. Ad networks are an integral part of today’s display advertising ecosystem and I find the oft-cited reports of their demise greatly exaggerated. In […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, Founder & President at Peer39. Look up the word “remnant” in a dictionary and you’ll find definitions that pretty accurately describe how the word is used […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. Nearly every online marketer is concerned with transparency and brand safety. These seem to be the biggest roadblocks to brands embracing display. A […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Porres, CMO at Lotame. There’s been a lot of talk lately about the need for data transparency. That makes sense: With the increasing value of data collected […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. It is easy to understand the role a brand can play in determining the value of media. Assuming all things are […]
George Allen is Senior Product Manager, Mediaplex, an advertising technology solutions company, and a division of ValueClick. The arrival of Demand Side Platforms (DSPs) may very well signal a better way to access exchange media inventory, but if you are thinking that means doing away with your third party ad server, keep reading. DSPs have […]
Albert Thompson, a buy-side veteran with 20+ years of experience, weighs in on attention metrics, the value of MFA sites, brand safety backlash and how publishers can improve their inventory.
Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)
In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.
On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.
Confidential matching – which uses a TEE built on Google Cloud infrastructure – will now be the default setting for all uses of advertiser first-party data in Customer Match.
PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.
