Jet.com has been quietly pitching publishers on changes to its payment structure related to affiliate commissions.
The message is clear: Work with Jet and it’s prepared to pay you for the privilege.
Affiliate bucks often go to the more established players like Amazon or eBay.
But in order to incentivize publishers to send traffic its way, the younger Walmart-owned ecommerce company is increasing its affiliate commission rates to as high as 15% to 20% in certain product categories via its affiliate network partner Rakuten LinkShare.
It’s not uncommon for rates to dwell in the lower single-digit range across competitors.
Jet.com's affiliate rate increases are an obvious way to lure more premium partners to Jet.com. BuzzFeed is one publisher that’s taking advantage.
In an environment where one product may be sold on multiple ecommerce platforms, a competitive commission rate is one way to earn more business.
And not every advertiser, particularly those in the luxury vertical, has a presence on Amazon or eBay, so it's important for publishers to keep a diversified mix to drive new revenue opportunity, according to Tony Zito, CEO of Rakuten Marketing.
“We’re less than two years old at Jet.com, so we’re always looking for ways to get the brand out there and create deeper relationships with publishing partners,” said Sumaiya Balbale, VP of marketing for Jet.com. “It was clear to us that content-enabled commerce is a huge trend in the industry and an area of the business that’s evolving.”
Jet.com isn’t sharing which categories earn higher affiliate commission rates, only that it offers numerous variables in publisher cuts.
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