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Platforms

Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AI

A combination of layoffs, lawsuits and AI operating costs set back Meta’s Q2 earnings, despite increased revenue.

Mark Jablonowski, President and CTO of DSPolitical
PODCAST: AdExchanger Talks

The Hardest KPI In Advertising

CTV Roundup

There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change

Irina Dzyubinsky, Founder, Solutions Marketing Consulting
OPINION: Data-Driven Thinking

Three Advertising Industry Myths The Market Has Already Debunked

AI

How HelloFresh Brought AI Creative To Times Square

Gareth Glaser, Co-Founder & CEO, Gamera
OPINION: Data-Driven Thinking

Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

Hundreds of emails, depositions and other documents have been unsealed in the lead-up to the Google antitrust trial, providing a fascinating look at how Google talked about its own products when no one else was watching – especially tools to counteract the rise of header bidding.
EDITOR’S CHOICE

Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper.

Guest Column

Eric Mayhew
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Take It To The Street; The Fossilized Web

Popular

  1. Liftoff’s Message For Investors During Its First Earnings Call: We’re Not Just A Gaming Company
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    Liftoff’s Message For Investors During Its First Earnings Call: We’re Not Just A Gaming Company

  2. Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate
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    Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate

  3. Nielsen Is Acquiring DoubleVerify For $2.15 Billion
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    Nielsen Is Acquiring DoubleVerify For $2.15 Billion

  4. A New Bill Targets ‘Bad Bots’ That Scrape Websites Without Permission
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    A New Bill Targets ‘Bad Bots’ That Scrape Websites Without Permission

  5. The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts
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AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
PODCAST: The Big Story

AppLovin’s Play To Reach Non-Gaming Advertisers

Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold.

Andrea Kwiatek, director of strategic partnerships at Goodway Group
Agencies

Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check

AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, told AdExchanger. 

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CTV roundup

Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup.

earnings call

Liftoff’s Message For Investors During Its First Earnings Call: We’re Not Just A Gaming Company

Liftoff used its market debut to school investors on mobile ad tech – and make the case that travel, finance and shopping apps could be its next growth engine.

Benoit Vatere, chief media & digital commerce officer, Liquid Death
PODCAST: AdExchanger Talks

Murder Your Thirst And Measure Everything

Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

Programmatic

The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

“Our revenue growth is below our expectations and below the standard we hold ourselves to,” The Trade Desk CEO Jeff Green told investors.

Writers

Podcasts

AdExchanger Talks

Murder Your Thirst And Measure Everything

Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

The Big Story

AppLovin’s Play To Reach Non-Gaming Advertisers

Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold.