As Facebook’s VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook’s managed service business with small businesses to the largest global brands in the region.
These days, that job requires a healthy dose of explanation and apology.
Facebook has been raked over the coals throughout 2018 and 2019, gaining intense government scrutiny that culminated in July with a $5 billion fine from the FTC, the largest in the agency’s history.
“I do take a lot of responsibility and I take it incredibly personally,” Stirratt told AdExchanger.
Facebook also has to deal with brand safety concerns from advertisers, who are wary of the platform being a walled garden with an inordinate amount of control over the industry.
Stirratt, however, is warm and earnest: “I believe in [the mission] at every ounce of my core,” she said.
And her media qualifications, prior to joining Facebook in June 2017, are diverse, having worked throughout her career in advertising and data, holding top roles at AOL, MTV, Myspace, Verve and Acxiom.
She spoke with AdExchanger.
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