PODCAST: The Big Story
The Shifting Dollars Flowing Through Programmatic Pipes
Inside Omnicom’s shift in spend from The Trade Desk DSP to Amazon DSP.
Topic
Platforms
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PODCAST: The Big Story
Yearning For Earnings
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.
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Move Over, Princesses – Disney Is Going All In On Sports
Disney’s Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues.
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The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards
The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.
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A Kick In The Back Over Kickbacks; The New Jolta Media
A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation litigation is on the rise.
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Nextdoor Gives Its Local Ad Platform An AI-Powered Upgrade
Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather-based ad targeting and expanded video ad formats.
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Innovid Thinks That Brand Agents Need To Communicate Better
Innovid’s new open orchestration layer aims to connect data and tech throughout the advertising process, breaking down fragmentation and silos.
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The Daily (Mail’s) Dose Of Medicine; No Time To Wait On Pause Ads
The Daily Mail deals with AI overviews; pause ads are the new hotness; and YouTube fights back against ad blockers.
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Q3: The Trade Desk Delivers On Financials, But Is Its Vision Fact Or Fantasy?
The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. But the main narrative for TTD this year is less about the numbers and more about optics and competitive dynamics.
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The Meta Fraud Tithe; AI Is Out-Negotiating SaaS
Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet.
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AppLovin Shrugs Off Recent Negative Headlines With A Strong Q3 And Self-Serve Rollout
AppLovin may be facing heat over its data privacy practices, but soaring profits and big AI ad bets have investors cheering anyway.
Must Read
Closing Arguments Are Done In The US v. Google Ad Tech Case
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.
Wall Street Wants To Know What The Programmatic Drama Is About
Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.
Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon
Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.
Agentio Announces $40M In Series B Funding To Connect Brands With Relevant Creators
With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.
Google Rolls Out Chatbot Agents For Marketers
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
Amazon Ads Is All In On Simplicity
“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”