Big Tech Barely Pays The Price; YouTube Ads Get Dynamic
Meta’s sparse settlement payout ends the Cambridge Analytica scandal with a whimper; Google brings dynamic host-read ads to YouTube; and HUMAN uncovers IVT hiding in mobile app downloads.
Topic
Platforms
-
Minute Media’s Latest Acquisition Brings Automated Content Creation To Its Online Sports Video Network
As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.
-
With GAM Going Direct To Buyers, SPO Is The New Normal
GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.
-
PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case
On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google.
-
Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies
Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.
-
Judge Mehta’s Remedies For Google’s Search Monopoly Won’t Cure What Ails Publishers
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.
-
Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
-
OPINION: Data-Driven ThinkingThe 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI
We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad tech leadership.
-
Amazon Gets Scraped, Too; LinkedIn Loves Video
Amazon gets a taste of its own AI medicine; LinkedIn continues its pivot to video; and YouTube and Fox are on a fight.
-
Brands Want To Know What LLMs Are Saying About Them, And This Startup Has Answers
Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out in AI search.
-
Publisher Payment Plans; The Details Of Retail Data Deals
Meta’s AI vibes have been very different lately; times are tough for The Trade Desk; and fingerprinting has a bad reputation.
Must Read
FTC Commissioner Mark Meador: ‘No Human Society Can Long Survive Without Consumer Trust’
Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.
Amazon Expands Its Programmatic Integration With SiriusXM
On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.
Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback
Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.
Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing
Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.
Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course)
Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.
Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner
Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.