Home Platforms Criteo Q3: Mobile Momentum, Geographic Expansion

Criteo Q3: Mobile Momentum, Geographic Expansion

SHARE:

CriteoQ3In its first earnings disclosure since going public, French retargeter Criteo cited vertical expansion beyond its heritage of retail and travel retargeting client base.

CEO Jean-Baptiste “JB” Rudelle noted “major” US client wins in the financial and auto verticals helped the company post revenue growth of 57.8%, increasing from 72.1 million euros in the third quarter of 2012 to 113.8 million euros this Q3.

The company on Wednesday named Tribal Fusion’s Robert Deichert as COO of North America business, charged with leading expansion in the US and in Canada.

Criteo says it’s satisfied with the reception incurred from the financial community around its IPO as the company announced its Q3 earnings Thursday.

Rudelle also mentioned Criteo’s completed acquisition of mobile technology company Ad-X Tracking, whose tools around mobile performance optimization, in-app analytics, and download tracking is intended to complement Criteo’s existing stack. Mobile, Rudelle said, has been a strong priority within Criteo’s R&D agenda.

Since the acquisition closed, Criteo has focused on integrating Ad-X’s technology, relocating Ad-X’s technical team to Paris to combine it with Criteo’s R&D team in Paris. Because mobile contributes to 30% of Criteo’s largest client business, Rudelle said it’s “definitely one of the most important agenda points on our R&D roadmap.”

Globally, Criteo has grown 62% over this time last year, totaling 4,631 clients globally. In particular, the company notably increased its footprint in Latin America, with “double-digit growth” in Brazil and similar traction in Western Europe. Criteo also said it had developed a fully-owned Russian subsidiary, had pushed further into Eastern Europe and Middle East, and had grown in  Japan, where according to Rudelle more than 40% of clients are mobile-integrated. An expanded partnership with Yahoo Japan gave Criteo access to additional impressions on premium properties.

Get the rest of the earnings results here.

Must Read

The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech

“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.

Comic: Black Boxes

A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center

A major Google glitch caused unencrypted customer and product info to be shared between Google Merchant Center accounts for at least two weeks.

Amazon Advertising Earned $50 Billion Over The Past 12 Months, And It’s Just Getting Started

Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Shopper Marketing Data

Criteo Touts Its Agency And Walled Garden Partners

Q2 was relatively ho-um for Criteo. Its revenue ticked up by just 1%, although the company did move from a net loss of $2 million in the year-ago quarter to a $28 million profit.

The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less

In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest earnings. One thing is clear: CPG brands are under pressure by retailers to squeeze their margins, lower prices and spend more on ads.

DoubleVerify Breaks The Moat And Storms The Social Castle

What do Pepsi, Ulta Beauty and AB InBev have in common? A year ago, they were Moat clients. Now they’re in DoubleVerify’s camp.