Since the acquisition closed, Criteo has focused on integrating Ad-X’s technology, relocating Ad-X’s technical team to Paris to combine it with Criteo’s R&D team in Paris. Because mobile contributes to 30% of Criteo’s largest client business, Rudelle said it’s “definitely one of the most important agenda points on our R&D roadmap.”
Globally, Criteo has grown 62% over this time last year, totaling 4,631 clients globally. In particular, the company notably increased its footprint in Latin America, with “double-digit growth” in Brazil and similar traction in Western Europe. Criteo also said it had developed a fully-owned Russian subsidiary, had pushed further into Eastern Europe and Middle East, and had grown in Japan, where according to Rudelle more than 40% of clients are mobile-integrated. An expanded partnership with Yahoo Japan gave Criteo access to additional impressions on premium properties.