The Havas deal will expand Atlas’s reach in the US and Western Europe in the short-term, with Latin America, the Middle East and APAC on the agenda for Q2, Q3 and Q4 2015, respectively.
Employing Facebook’s now familiar "people-based marketing" parlance, Atlas chief Erik Johnson noted in a blog post that “the geographical focus and depth of potential client absorption makes this partnership significant for the industry.”
You scratch my back and I’ll scratch yours – Havas gets more visibility into how people are interacting with brands and making purchases across devices, and Atlas gains entry into Havas’s global client base.
In other Atlas news, the platform is on a serious hiring spree. A perusal of Facebook’s job site suggests that Atlas is looking to fill more than 20 posts in the short-term, including for optimization specialists, measurement experts, client partners and product marketing managers, as well as for a head of sales ops and a head of holding group sales.