The retargeting industry has been the focus of a consolidation push recently.
Paris-based Criteo hauled in $251 million with an IPO last October, and went on to purchase email retargeting platform Tedemis for $29 million in April. Also in April, Tesco/Dunnhumby gobbled up Berlin-based retargeting firm Sociomantic for a rumored $175 million to $200 million. That same month, AdRoll, of San Francisco, closed $70 million in funding, and said it will continue pursuing acquisitions as it doubles its service and support efforts for enterprise customers.
Marin recently announced David Yovanno, previously president of technology solutions at Conversant, as CEO to replace founder Chris Lien, who became executive chairman.
The company reported solid revenue growth for Q4 2014, with year-over-year sales increasing 33% to $22.8 million. 2014 full-year revenue was projected at $96.8 million-$98 million. The company expects to lose $28 million this year, with cash on hand of $96.13 million.