There’s no splashy programmatic AOL upfront at this year’s Advertising Week. Instead, the company is addressing more serious matters – like the state of integration with Yahoo amid a data breach. AOL’s senior execs are also talking up consumer-driven content and innovative ad formats. “We had this giant emphasis on algorithmically driven media over the […]
Sourcepoint, a company founded last year to provide publishers with an antidote to ad blocking, has made its first major product release since raising a $10 million Series A round in June. The product, Dialogue, allows publishers to deliver a message to users with ad blockers installed and then test the efficacy of those messages. […]
The numbers are still being tallied, but Monday night’s presidential debate is likely Twitter’s largest live stream ever, according to Adam Bain, the company’s chief operating officer. Not that Bain wants to be braggadocious. It’s still early days for measurement, but Twitter is seeing audience growth. Twitter’s deal with the NFL to stream Thursday night […]
When Celestial Seasonings first redesigned its iconic packaging last summer to attract more millennial tea drinkers, it didn’t go over well. Although the Boulder, Colo.-based tea brand had invested in promotional and brand marketing to reinforce its new brand look, loyal customers weren’t having it. After engaging in consumer studies – and gathering consumer feedback […]
Laura Ipsen walked into the office of Oracle co-CEO Mark Hurd on a Monday this summer, and the next day she had a new job as the general manager and senior vice president of Oracle Marketing Cloud (OMC). It’s her latest role in a 25-year career spent at some of the world’s large tech titans. […]
Microsoft underwent big shifts in its platforms and ads business in the last year, first when it shook up its sales structure by outsourcing its direct order business to AOL and again, when it dropped $26.2 billion on LinkedIn. And now, Microsoft is eyeing artificial intelligence. It recently bought messaging app developer Wand Labs to beta test intelligent chat […]
News Republic users read about 200 pages of news stories per month. “That’s like reading a big book of news every 30 days,” said CEO Gilles Raymond, who founded the news aggregator app in 2008, the same year the App Store launched. It’s that level of time spent that attracted Cheetah Mobile. In August, the […]
Banks, brokerages, insurance companies, mortgage providers and the like want to direct their advertising spend toward users they know will convert, which requires granular audience targeting. “The KPIs are just much more performance-oriented,” said Jordan Bick, VP of financial services at Pandora, which recently began working with financial services advertisers. “They want to know how […]
Salesforce wants to “democratize” the development of artificial intelligence (AI) applications. That is, making AI available to as many business users as possible. Consequently, it’s baked an AI system called Einstein into the Salesforce platform – such that its capabilities are available across its various clouds, including Sales Cloud, Service Cloud and Marketing Cloud. “AI […]
Six weeks ago, Laura Ipsen – a former Microsoft and Cisco exec – succeeded Kevin Akeroyd as SVP and GM of Oracle Marketing Cloud (OMC). Akeroyd, one of the original architects of the OMC business, had moved on to the CEO role at Cision. Ipsen – formerly an SVP of Oracle’s global industry solutions group […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
