The fast-moving space of sponsored content has already gone through three different metrics. First, brands paid a CPM to show article snippets. Now cost per view dominates. When Medium launched its sponsored content program in April, it took the currency one step further. It charges for “total time read” (TTR), a metric that bets that […]
Mobile has been reshaping the way advertisers spend on digital, but the pace is picking up significantly, setting the stage for desktop ad spend to contract even faster than legacy channels. As advertisers shift spend to mobile, desktop advertising will shrink faster than newspapers and magazines, according to Zenith’s Advertising Expenditure Forecast, released on Monday. […]
The Federal Trade Commission (FTC) has sponsored content disclosures on the mind. A complete lack of disclosure led to an FTC settlement with Lord & Taylor in March after the brand enlisted bloggers to post images to Instagram promoting one of its dresses. As FTC senior attorney Robin Spector told AdExchanger at the time, “What we are […]
Data management platform Krux is joining the header-bidding fray. Krux built a header bidder because it wants marketers to buy both data and media in one place. Header bidding is the best mechanism to facilitate that transaction. By rolling out the tech, Krux adds a media-buying capability to Krux Link, the data exchange bazaar it’s […]
LinkedIn has finally launched a feature that has been available to marketers on Facebook for three-plus years. The site rolled out conversion tracking for sponsored content and text ads on Thursday after a serious overhaul of its tech infrastructure. At its most basic level, the feature lets marketers determine if a user converted after clicking or viewing […]
About.com grew up during the big portal-publisher era that included Yahoo, MSN and AOL. Similar to those other Web 1.0 properties, About.com, too, was acquired – for nearly $300 million in 2012 by IAC – and forced to reinvent in the platform age of Facebook. After a complete site redesign two years ago, About.com is […]
When Dentsu Aegis Network bought programmatic shop Accordant Media on Thursday, it was the Japanese holding company’s second major tech acquisition in less than a month, following the majority stake Dentsu took in CRM agency Merkle. “Programmatic is the way of working in the future and we’ll continue to invest in people who have the […]
Musical.ly is mainly known as a lip-syncing and video sharing app popular with teens, but it’s starting to sing a different tune and expand its user base. “We’re probably that lip-syncing app you hear about from your niece or nephew,” said Kevin Ferguson, director of sales and business development at Musical.ly, which allows users to […]
This is the second installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read the first PII interview with Nazanin Jazayeri. As associate director of social experience and custom product at Publicis’ Mediavest | Spark, Andrew Klein loves discovering new technologies and platforms. That wasn’t how […]
The shopping app Ibotta, which gives users cash back for purchases, has streamlined app-to-app buying. Tech from deep-linking vendor Button now allows Ibotta users to make purchases from apps in Button’s network, which includes Hotels.com, Groupon, Jet and Spring. Ibotta hopes to connect commerce apps into an easy-to-use marketplace. While it’s easy to link and […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
