In its previous earnings call, the company said it would attempt to respond to the rich media downturn by enabling transactions in an RTB environment by the end of the year.
“There’s been some progress in testing out the programmatic rich media capabilities of the platform,” Nguyen said. “I think we’re still on track.” He said he expects Sizmek to realize the benefit of this platform by the first half of 2015.
Although demand for rich media ads didn’t take Sizmek entirely by surprise, the drag on company revenues is notable given its stated goal of returning to double-digit growth. The second half of 2014, after all, was supposed to be a time when the company onboarded half of the $10 million business won during Sizmek’s Q2.
It was a tumultuous Q3 for Sizmek’s executive suite as well. In early October, the company made management changes, which placed Nguyen in charge of its sales organization as its former EVP of global sales, Andy Ellenthal, left. The company is searching for a new sales chief as well as a COO. Additionally, Ken Saunders became CFO during the quarter.
In product news, Nguyen said Sizmek is building a data-management platform, which it intends to release in Q1 2015, that it is upgrading its ad server and creative SDKs for mobile and video and that it has improved the scale and “modularity” of MDX, a platform consolidates different tech, like ad serving from MediaMind, programmatic data solutions from Peer39, rich media from Unicast and EyeWonder and social media activation through Republic Project.