On the publisher side, it has worked with names like Hearst and Reader’s Digest.
Sonobi only integrates as a header tag before the ad server. Because that integration enables Sonobi to look at every single ad impression, it can use its four in-house data scientists to enable publishers to better understand the value of their audience and use that intelligence to package direct deals or know their inventory’s true value.
Wenz will lead Sonobi's efforts to get more comScore 200 publishers onto the Sonobi platform. In his previous role at Rocket Fuel, he helped publishers use the company's technology for their audience extension strategies.
“Seeing how effective it was to put publisher and advertiser data in one platform … made me realize that deeper relationships with publishers were necessary to facilitate that,” Wenz said.