Home Platforms The Difference Between How The FTC And DOJ Are Dealing With Facebook

The Difference Between How The FTC And DOJ Are Dealing With Facebook

SHARE:

Facebook is getting poked by both the Federal Trade Commission and the Department of Justice, but that doesn’t mean it’s facing two separate antitrust probes in the United States.

“It would be unprecedented, not to mention duplicative, for the DOJ and the FTC to be investigating the same company for essentially the same conduct,” said George Hay, a Cornell law professor and antitrust scholar.

So, what’s the difference?

Last week, Facebook tacked an almost offhanded disclosure onto the end of the press release announcing its second quarter earnings. Under the heading “Other Matters,” Facebook confirmed that the FTC had launched a formal antitrust investigation into the company June, and noted that the Department of Justice is planning to kick off an antitrust review of the “market-leading online platforms.”

It’s easy to conflate the two. But there’s a marked difference between the full-blown investigation the FTC is embarking on and the DOJ’s inquiry into whether and how large online platforms, which the department doesn’t call out by name – though doubtlessly includes Facebook and its big tech cohorts, like Google and Amazon – achieved their market power.

“What the DOJ is doing is taking a big-picture look, which basically means getting a task force together of lawyers and economists that will read publicly available information and decide, in a generic sense, what the common antitrust problems are between these platforms,” Hay said.

If the DOJ turns up anything on Facebook, or Amazon, for that matter, it’ll most likely share whatever it finds with the FTC and give the agency clearance.

“The FTC and DOJ have significantly overlapping antitrust powers and typically coordinate their efforts,” said Harold Li, VP of VPN service ExpressVPN.

As was first reported early last month, the FTC and the DOJ are divvying up their scrutiny into the big tech biggies, with the former responsible for Facebook and Amazon and the latter taking on Google and Apple.

And both are bound by the same laws as they do so, although their powers vary a bit.

Unlike the DOJ, the FTC has consumer protection authority, which is why it was the one to tangle with and eventually fine Facebook $5 billion for its Cambridge Analytica-related privacy sins. By the same token, only the DOJ can bring criminal actions. But on the antitrust front, both are operating by the same rules and have essentially the same powers.

Subscribe

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

“Their guardrails are the law,” Hay said.

And in the event either agency wants to take action against one of the companies under its purview, it’s got to be prepared to litigate. Neither the FTC or the DOJ is an administrative agency, which means they can’t force Facebook, or anyone, to do anything, without reaching a settlement or taking a company to court.

“We would’ve had years of litigation and much less relief later than we do now,” FTC Chairman Joe Simons said in justification of why the commission settled with Facebook.

It’s far too early to say what the FTC’s new antitrust investigation into Facebook will uncover, or if the DOJ will bring anything new to light through its big tech inquiry.

But it’s clear neither agency wants to be seen sitting on its hands. US lawmakers have been asking increasingly hard questions at congressional hearing after congressional hearing, and governments around the world are also starting to dig in.

Just last week, Australia’s antitrust watchdog said it’s planning to create a dedicated office to more closely monitor Facebook and Google.

Must Read

NYT’s Ad And Subscription Revenue Surge As WaPo Flails

While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.

Mark Proulx, global director of media quality & responsibility, Kenvue

How Kenvue Avoided $3 Million In Wasted Media Spend

Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.

Comic: Lunch Is Searched

Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet

Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base

Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.

Freestar Is Taking The ‘Baby Carrot’ Approach To Curation

Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.

Comic: Header Bidding Rapper (Wrapper!)

IAB Tech Lab Made Moves To Acquire Prebid In 2021 – And Prebid Said No

The story of how Prebid.org came to be – and almost didn’t – is an important one for the industry.