At this stage, Fuloria's credentials are a bit of a mystery, but a source says he is well regarded at Yahoo. In any case, he and Mayer have a kinship – at least on paper. They both came up through Google, and they have similar educational pedigrees, with Fuloria going to Stanford University – even serving as a guest lecturer – while Mayer went to Harvard Business School. Fuloria also did a stint at Facebook, and given Facebook's momentum in the mobile and ad-tech arenas, that may hold a certain draw as well.
Mayer has stated that one reason she makes acquisitions is for talent. Buying Flurry helped her get talent like Fuloria that she probably couldn't hire away from a Google or a Facebook. And after six months in the Yahoo fold, Fuloria has apparently proven himself enough to be elevated into this role.
The question is, what will Fuloria do in the new position?
Whatever he does, it better be good. Over the course of 2014, Yahoo suffered from declining CPMs in display. In Q2, Mayer blamed a "mix shift" away from premium, likely to programmatic, as well as a delayed transition to the new ad platform, Yahoo Ad Manager Plus. "We’re aligning our product teams to better execute our revenue goals,” Mayer wrote in a memo to staff, obtained by the Wall Street Journal. “2015 is the year that we return our display revenue to growth."