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Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.
This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz.
This week on “The Big Story,” we’ll talk about the growth of digital and Amazon, in particular: why it’s succeeding and what it must do to grab even more precious, precious spend.
On this week’s episode of “The Big Story,” Sarah Sluis describes what happened at the IAB Annual Leadership Summit, why the IAB might be making the wholesale shift to DTC and how DTC principles are effecting even the biggest companies.
This week on “The Big Story,” the AdExchanger team takes a good long look at how GDPR has impacted Google and its policies, which, in turn, have impacted the rest of the digital ad ecosystem.
The past couple of months have been big for TV...Netflix et al. are hyping up their shows. But the most interesting news, at least for advertisers, isn’t what’s on the screen – it’s all the maneuvering that’s happening behind it.
On Monday, France’s Commission nationale de l'informatique et des libertés (CNIL) levied a 57 million euro fine on Google for failing to comply with GDPR. Allison Schiff wrote a thorough report on the situation, but there’s way more to be said – and way more was said this week on “The Big Story.”
On “The Big Story” this week, the team stirs some alphabet soup. Rejuvenated after the annual pilgrimage to Las Vegas to worship at the mighty altar of the Consumer Electronics Gods, the AdExchanger editors return to dish on developments within the giant cluster.
This week on “The Big Story,” the AdExchanger team previews CES, from Google’s attempt to push its Assistant into more products and more homes to Apple’s attempt to establish itself as a bastion of consumer privacy – a claim that, let’s face it, might have some problems.
This week on “The Big Story,” the AdExchanger team takes a look at what they expect will happen in some of the areas experiencing the biggest transformations – from TV and video to publishing and, yes, regulation.
Sarah Sluis, who wrote about OpenX’s big shift, looks at the challenging road ahead for the company, as well as OpenX’s peers, which have made similar transformations as supply-side ad tech becomes more constrained.
This week on “The Big Story,” the AdExchanger team looks at what WPP CEO Mark Read has done, what Read still might do, and what he’s up against.
From peanut to coconut to coco de mer, the AdExchanger team examines Martin Sorrell’s agricultural improbability on this week’s “The Big Story.”
This week on “The Big Story,” the AdExchanger team discusses what Rocket Fuel was up to, what can be learned from its fall from grace and how that story came to be.
This week on “The Big Story,” the gang looks at Jerry Buhlmann’s surprise departure – a mild shock given that Dentu Aegis seemed to be weathering the financial storms that buffeted its holdco peers.
This week on “The Big Story,” we look at how the application of polling data has changed over the past two years and why, this time, it was a better predictor of the final results. Between trolls and landline users, pollsters are at least more aware of variables that can throw off their predictions.
This week on “The Big Story,” the AdExchanger team looks at some small but significant shifts in Amazon’s and Facebook’s ad offerings.
In “The Big Story,” the AdExchanger team unpacks how Twitch could factor into Amazon’s next big ad agenda. The platform certainly has the potential to become the next YouTube, where users and influencers can upload and monetize their own videos.
This week on “The Big Story,” the AdExchanger team looks at the state of trust in ad tech.
No one doubts that the rebate problem persists, but is federal intervention required for its resolution? On the other hand, perhaps the FBI’s mere presence can snap some crooked players straight – and the industry could use a cleansing force from the outside.
Tune in to this week’s episode of “The Big Story” as we unpack the issues that might have left you scratching your head – and come away not just educated, but entertained as well.
AdExchanger editors put on their trench boots and waded through the confetti – but not to cover all the keynote celebrity speakers. Both AT&T and Salesforce have made big acquisitions to turn their respective galleons toward shining new horizons.
The temperature is cooling, the leaves are falling and the skies are turning the color of slate. It’s a time for mystery. This week on “The Big Story,” the team investigates the baffling situation of the missing media agencies.
The AdExchanger team examines the original promises that once boosted Snap and Oath, back when enthusiasm reached stratospheric heights and ad buyers fantasized that either or both could become viable alternatives to Facebook and Google.
Join us for the next 20 minutes as the AdExchanger team discusses what’s at stake for WPP and Nike.
This discussion about branding focuses on a trend, two years in the making, of brands hiring data-driven user-acquisition experts from gaming apps.
This week, the AdExchanger editors discuss what bid caching is, why it’s so controversial and who is harmed by the practice.
In this week’s “The Big Story,” the AdExchanger team scrutinizes the history and future of Amazon as an ad platform – from one decade ago, when it struggled to convince media planners to buy a banner ad, to today, as the owner of some of the most coveted and exclusive data sets.
This week on The Big Story, members of the AdExchanger editorial team talk about blockchain, the subject of a feature (What’s The Latest For Blockchain In Ad Tech?) that was among our most read stories last week.
In this week’s “The Big Story” podcast, the AdExchanger team takes a deep dive into the pubs that made its Top 10 Programmatic Publishers list, which went live Monday and featured a variety of companies – from programmatic upstarts King and Spotify to traditional broadcasters such as NBCUniversal, legacy publishers like Conde Nast and digital giant Vox Media.
In the latest episode of “The Big Story,” we examine what happens to companies that rely on Facebook but have fallen out of favor.
In the second episode of “The Big Story,” the AdExchanger gang takes a long look at the 2018 M&A landscape, exploring why the price tags are so high and what kind of impact that will have on the industry.
In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison Weissbrot and James Hercher discuss two holding-company acquisitions that, while very different, will both disrupt the agency landscape.