The Big Story: A Home For Drawbridge, A Birthday For GDPR

Wait, LinkedIn bought cross-device connection company Drawbridge?

Very few saw that one coming, especially since LinkedIn hardly even announced it. Despite the unlikeliness of this pairing, there might be both rhyme and reason.

This week on “The Big Story,” the team delves into LinkedIn’s unexpected purchase of Drawbridge.

Certainly Drawbridge has faced tremendous headwinds, and a big reason for its availability could be spelled out with the letters G, D, P and R.

We look at the effect of the EU’s General Data Protection Regulation on the data-driven advertising ecosystem less than a week after it, appropriately, marked its first birthday. No industry wants to be regulated, but so far, the data regulation bodies haven’t been all that punitive.

Certainly, there’ve been some fines – nearly €56 million, or about $62 million, in total – and more are likely coming. But the regulatory bodies, led largely by France’s Commission nationale de l'informatique et des libertés, have shown that they want to guide the industry toward better data practices, rather than slap everyone down.

The sky certainly isn’t falling, but it’s still a good idea to check the forecast and pack an umbrella in case of rain.

 

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