PODCAST: The Big Story

The Big Story: Antitrust And Acquisitions

Thursday, July 22nd, 2021 – 11:35 am

SHARE:

The Big Story podcast

Will Xandr find a home with InMobi?

As InMobi prepares for an IPO, we talk about the Axios report that the company is in talks to acquire Xandr. AT&T has been shopping the company formerly known as AppNexus around for months – so when will a buyer materialize?

Ad tech’s stratospheric public market valuations should make Xandr a compelling buy – but apparently its balance sheet shows the company is burning cash, which may dampen the appeal.

Also this week, we discuss two important new leaders.

Jonathan Kanter has been nominated to lead the Department of Justice’s antitrust division. Just who is Kanter – and why are legal fans pitching Wu & Khan & Kanter (a reference to Tim Wu, on the National Economic Council, and Lina Khan, chair of the FTC) as a dream team to take on Big Tech?

We also discuss Tony Katsur being named CEO of the IAB Tech Lab – a challenging role as the industry grapples with increased regulation and the need to develop a replacement for the third-party cookie.

Next In The Big Story

The Big Story: Identity Preppers

Must Read

Forget about asking for permission to collect cookies. Google will have to ask for permission to not collect them.

privacy sandbox testing

Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon

If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average.

Platforms Are Autogenerating Creative – And It’s Going To Be Terrible

This week, we’re diving into the most important thing in advertising – the actual creative – and how major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation.

Comic: TFW Disney+ Goes AVOD

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US

Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Native Advertising

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

PODCAST: The Big Story

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.