Home The Big Story The Big Story: Google’s Third-Party Cookie Extension
PODCAST: The Big Story

The Big Story: Google’s Third-Party Cookie Extension

By

SHARE:
The Big Story podcast

 The teacher just gave the class an extension on a hard, confusing assignment.

Third-party cookies won’t go away in Google Chrome until the end of 2023, a delay of nearly two years.

Google said the decision would allow its Privacy Sandbox proposals to move further along. Currently, only three of more than 30 are in origin trials.

What does this reprieve mean for everyone in ad tech, brands, and publishers? We talk about our initial reactions on this episode of The Big Story.

Next, we talk about Amazon’s expansive, complex advertising business. As it vies for a place on the podium next to Facebook and Google, it’s increasing the inventory it sells (everything from Twitch to IMDb TV to sponsored video listings to DSP-bought open web inventory), the advertisers it serves and the reasons why an Amazon marketing budget isn’t just a nice-to-have, but a must-have.

In other Amazon news, we talk about what parts of the Amazon ad business might catch the attention of new FTC chair Lina Khan, and a recent investigation into Amazon’s warehouse conditions during the pandemic, and what those findings mean for values-driven brands.

 

Must Read

Gaming

Even Sony Needed Guidance For Its First In-Game Ad Campaign

In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.

Comic: Always Be Paddling
Online Advertising

The Trade Desk Maintains Its High Growth Rate And Touts New Channels

“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.

Publishers

After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News

News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Online Advertising

LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions

LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.

Google in the antitrust crosshairs (Law concept. Single line draw design. Full length animation illustration. High quality 4k footage)
antitrust

Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments

If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.

Publishers

NYT’s Ad And Subscription Revenue Surge As WaPo Flails

While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.

Popular

  1. Comic: Always Be Paddling
    Online Advertising

    The Trade Desk Maintains Its High Growth Rate And Touts New Channels

    “It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.

  2. Platforms

    Magnite’s CTV And Curation Businesses Are Both Growing Rapidly

    CTV advertising continues to drive significant growth for Magnite. That’s all thanks to “increasing programmatic adoption by the industry’s largest players,” CEO Michael Barrett told investors on the company’s Q3 earnings call this Thursday.

  3. Dan Larkman, Founder & CEO of Keynes Digital 
    OPINION: On TV & Video

    CPMs Are The Wrong Metrics To Prioritize In CTV Advertising

    Advertisers new to CTV tend to misunderstand performance metrics and overemphasize cost per thousand impressions (CPM) as a measure of success.

  4. AdExchanger Content Studio

    Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands

    One key to successful advertising is showing ads to people at just the right moment. Advertisers understand the typical smartphone user moves seamlessly between apps and websites throughout the day, and this makes showing ads on both crucial to reaching their audience.

  5. Nespresso CMO
    Marketers

    How Nespresso Measures The Online Impact Of Its Boutiques

    The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Like many other DTC brands (including those it shares space with at the outdoor mall), it’s using a storefront to build brand equity.