This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts.
In the wake of Facebook’s suspension of social listening tool Crimson Hexagon from its platform late last week, it’s easy to trace the reason for the crackdown to residual squeamishness from its Cambridge Analytica nightmare.
In the latest episode of “The Big Story,” we examine what happens to companies that rely on Facebook but have fallen out of favor.
Vendor partners aren’t the only ones pushed around by the waves created by Facebook’s often-opaque decisions. Publishers, too, have found their Facebook-centric models disrupted or even destroyed when Facebook shuffles its algorithms. For these companies, what does life after Facebook look like?
For Facebook, it’s clear that data-privacy concerns – caused by PR disasters and policies like GDPR – affect its decisions and, ultimately, its revenue. While this episode of “The Big Story” was recorded before Facebook’s disappointing earnings call Wednesday, the AdExchanger team discusses the developments in Facebookland that may lead to even more fallout.
