Home The Big Story ‘The Big Story’ Podcast: Facebook’s Fury

‘The Big Story’ Podcast: Facebook’s Fury

SHARE:
The Big Story podcast

This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts. 

In the wake of Facebook’s suspension of social listening tool Crimson Hexagon from its platform late last week, it’s easy to trace the reason for the crackdown to residual squeamishness from its Cambridge Analytica nightmare.

In the latest episode of “The Big Story,” we examine what happens to companies that rely on Facebook but have fallen out of favor.

Vendor partners aren’t the only ones pushed around by the waves created by Facebook’s often-opaque decisions. Publishers, too, have found their Facebook-centric models disrupted or even destroyed when Facebook shuffles its algorithms. For these companies, what does life after Facebook look like?

For Facebook, it’s clear that data-privacy concerns – caused by PR disasters and policies like GDPR – affect its decisions and, ultimately, its revenue. While this episode of “The Big Story” was recorded before Facebook’s disappointing earnings call Wednesday, the AdExchanger team discusses the developments in Facebookland that may lead to even more fallout.

Must Read

Comic: AI-TA?

Q4: Omnicom’s IPG Merger Is An AI Test Case

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.

Digital-native brands need to figure out how to win in retail shelves. They're finding it difficult, to say the least.

Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market

Companies like P&G, PepsiCo and Colgate-Palmolive are cutting marketing spend as the easiest and quickest way to protect profitability.

How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns

Amid a federal crackdown and local unrest, Minnesota’s biggest newsroom is proving brand safety and hard news can coexist.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content

The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.

I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

Criteo Says It's Bullish On The Future, But The Market’s All Bears

Criteo has an optimistic pitch for future growth, but Wall Street doesn’t see the money yet from LLMs, commerce agents and social shopping.