Home The Big Story ‘The Big Story’ Podcast: Facebook’s Fury

‘The Big Story’ Podcast: Facebook’s Fury

SHARE:
The Big Story podcast

This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts. 

In the wake of Facebook’s suspension of social listening tool Crimson Hexagon from its platform late last week, it’s easy to trace the reason for the crackdown to residual squeamishness from its Cambridge Analytica nightmare.

In the latest episode of “The Big Story,” we examine what happens to companies that rely on Facebook but have fallen out of favor.

Vendor partners aren’t the only ones pushed around by the waves created by Facebook’s often-opaque decisions. Publishers, too, have found their Facebook-centric models disrupted or even destroyed when Facebook shuffles its algorithms. For these companies, what does life after Facebook look like?

For Facebook, it’s clear that data-privacy concerns – caused by PR disasters and policies like GDPR – affect its decisions and, ultimately, its revenue. While this episode of “The Big Story” was recorded before Facebook’s disappointing earnings call Wednesday, the AdExchanger team discusses the developments in Facebookland that may lead to even more fallout.

Must Read

Comic: Lunch Is Searched

Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet

Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.

Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base

Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.

Freestar Is Taking The ‘Baby Carrot’ Approach To Curation

Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Header Bidding Rapper (Wrapper!)

IAB Tech Lab Made Moves To Acquire Prebid In 2021 – And Prebid Said No

The story of how Prebid.org came to be – and almost didn’t – is an important one for the industry.

Discover Wiped Out MFA Spend By Following These Four Basic Steps

By implementing the anti-MFA playbook detailed in the ANA’s November report, brands were able to reduce the portion of their programmatic budgets going to made-for-advertising sites to about 1%.

Welcome to the Cookie Complaint Department

PAAPI Could Be As Effective For Retargeting As Third-Parties Cookies, Study Finds

There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t so bad, according to researchers at Boston University.