The Big Story: What Makes A Top Programmatic Publisher?

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts.

It used to be that a top programmatic publisher simply did something using automation – usually using real-time bidding to sell its remnant inventory.

But that was years ago.

Today, programmatic concepts spearhead the drive toward making quality inventory more available to advertisers. And, in many cases, it keeps publishers competitive as the walled gardens grow larger and more powerful, siphoning a greater chunk of ad spend from the ecosystem.

In this week’s “The Big Story” podcast, the AdExchanger team takes a deep dive into the pubs that made its Top 10 Programmatic Publishers list, which went live Monday and featured a variety of companies – from programmatic upstarts King and Spotify to traditional broadcasters such as NBCUniversal, legacy publishers like Conde Nast and digital giant Vox Media.

While all excelled in their trade, each had a different reason for being hailed as one of the best. Join us for a quick and entertaining discussion that reveals what it takes for publishers to attract advertisers – and their dollars – in an ultra-competitive media landscape.

 

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