Politics

Meet Tech for Campaigns, a nonprofit organization that’s intent on dragging Democratic candidates into the digital marketing age.

While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.

Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.

Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on what they watch and the political campaigns they’ve already seen.

Say hello to the US government’s latest attempt to force antitrust regulations on the digital advertising industry. It might sound familiar.

The 2022 midterm elections are expected to see a record amount of political ad spend going to streaming, even compared to the 2020 presidential cycle. Almost all marketers love CTV for the granular audience buying it supports, but CTV wouldn’t have the political clout it has today if not for the media’s roots in legacy television.

The conventional wisdom in Washington DC is that half or more of political ad budgets during an election year are spent in the final 45 days before the election. We’ve rounded that final bend and are now in the home stretch to the midterms, and programmatic companies are like race horses chomping at their bits. 

Lawmakers and enforcement authorities on both sides of the aisle and across the globe agree it’s time to rewrite the rules that regulate competition for a new internet age. Just last week, the EU passed sweeping antitrust legislation in the form of the Digital Markets Act, and the DOJ is backing a bipartisan antitrust bill currently wending its way through congress.

If there’s one thing lawmakers from both sides of the aisle seem able to agree on, it’s the need to rein in Big Tech. Bipartisan support for taking Big Tech down a peg was evident during Jonathan Kanter’s nomination hearing before the Senate Judiciary Committee on Wednesday. (The same bipartisan vibe was also on display […]

Antitrust expert and legal scholar Lina Khan embodied the phrase “speak softly and carry a big stick” as she testified at her confirmation hearing on Wednesday for a spot on the Federal Trade Commission (FTC). Although some senators questioned her lack of experience, the 32-year-old Khan is a celebrity in legal circles. She rose to […]