»Politics

Keeping Pace With Tech Is A Challenge For Regulators

Regulators will always be playing catch-up with technology. Is self-regulation the answer? By the time regulators do act to protect consumers, it’s generally more reactive than proactive. “The pace of change is much quicker than it used to be,” Martha Coakley, the former attorney general of Massachusetts, said Wednesday at an event hosted by marketing... Continue reading »

by Allison Schiff // June 8th, 2017 //

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Political Media Struggles To Capitalize On Its Trump Bump

While political news drives traffic and engagement, many DC-focused publishers are taking a hit as ad budgets fail to materialize. “There’s a real seasonal cycle for political advertising,” said Jordan Lieberman, politics and public affairs lead at the ad targeting firm Audience Partners. “But the legislative calendar is so messed up, it’s not leaving time for... Continue reading »

by James Hercher // June 6th, 2017 //

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Republican-Led FCC Removes The Next Jenga Piece In Its Plan To Topple Net Neutrality

Net neutrality is not long for this world. In a 2-1 party-line vote Thursday, the Republican-led Federal Communications Commission (FCC) voted to repeal Title II, the regulatory framework used by the former regime to reclassify broadband providers as common carriers. The proposed rule, part of the FCC’s effort at “restoring internet freedom,” will be subject... Continue reading »

by Allison Schiff // May 18th, 2017 //

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FCC Chairman Pai Wants To Toss Net Neutrality On The Dust Heap Of History

Ajit Pai is waging war against net neutrality. On Wednesday, Federal Communications Commission Chairman Pai laid out his plan for dismantling net neutrality regulations with a proposal to reverse Title II. Title II is the regulatory framework the previous FCC, led by former Chairman and Democrat Tom Wheeler, used to reclassify broadband providers as common... Continue reading »

by Allison Schiff // April 26th, 2017 //

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As Liberal Activists Ramp Up, Are Data And Digital Strategy Left Behind?

Since the 2016 election, liberal organizations like the ACLU, Center for American Progress (CAP) and Planned Parenthood have been sprinting like they’re on hot coals, smashing online donation precedents, flooding congressional phone lines and marshaling nationwide protests. But does that energy translate into gains for the Democratic Party’s data and digital media ecosystem? During a national... Continue reading »

by James Hercher // March 28th, 2017 //

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With Brands On Board Or Not, Right-Wing News Is Full Steam Ahead

In the months leading up to and following the US presidential election, publishers with right-wing and occasionally extremist views, such as Breitbart and InfoWars, have joined stalwarts like the Drudge Report and Newsmax on the Republican right. In spite of their growing audiences, monetization can be tough for these challengers. Some brands have stayed away,... Continue reading »

by James Hercher // March 7th, 2017 //

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Self-Reg Advocate Maureen Ohlhausen Named Acting FTC Chair

Maureen Ohlhausen is taking the reins as acting chair of the Federal Trade Commission. Ohlhausen has been vocal about the need for less regulation and fewer restrictions around data collection, which dovetails with the digital ad industry’s point of view on the matter. Ohlhausen, who’s been been with the FTC since 1997 and has served... Continue reading »

by Allison Schiff // January 26th, 2017 //

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After A Shocking Election, Will Data-Driven Campaigners Change Their Game?

In the years leading up to the 2016 election, Democrats continued investing heavily in a shared data and technology platform, NGP VAN, across liberal candidates and causes. Republicans took a more market-based approach, with high-headcount, full-service shops meant to continue product development beyond election years. Republicans wanted competition where liberals emphasized collaboration. In the wake... Continue reading »

by James Hercher // January 20th, 2017 //

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Data-Driven Political Spending: A Sea Change Or Tidal Wave?

In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal one consistent theme: the rise of targetable media. “It turned the page on what will happen in political spending moving forward, because targeted marketing absolutely replaced mass media,” said Kip Cassino, the executive VP of... Continue reading »

by James Hercher // January 4th, 2017 //

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Ad Industry Petitions FCC To Jettison Its Privacy Rules

Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission's recently passed broadband consumer privacy laws. With the commission on the cusp of a Republican majority – Chairman Tom Wheeler has said he’ll step down on inauguration day – the writing could be on the wall for the FCC’s... Continue reading »

by Allison Schiff // January 4th, 2017 //

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