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»Politics

New York AG-Led Antitrust Probe Into Facebook Will Focus On Facebook Ad Prices

New York Attorney General Letitia James is leading a bipartisan investigation into whether Facebook engages in anticompetitive behavior to drive up ad prices. James, a Democrat, is being joined in her work, which will also look into whether Facebook’s actions have endangered consumer data and reduced the quality of consumer choice, by eight other state... Continue reading »
by Allison Schiff // September 6th, 2019 //
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DSPolitical: With Political Ad Dollars Beckoning, Commercial Players Face A Reality Check

Mark Jablonowski will present “How To Capture 2020 Political Ad Budgets” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 15-16. Political campaigns spent $9.8 billion on advertising in the 2016 election cycle, up only $400 million from 2012. But political ads are expected to rocket up almost to $13 billion by November 2020,... Continue reading »
by James Hercher // September 4th, 2019 //
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Venable On State AGs: 'These Are Smart People And Underestimating Them Could Be A Fatal Error’

Every state in the United States, plus Washington, DC, has an attorney general tasked with regulating, investigating and enforcing against noncompliant marketing practices. They’re known colloquially as “baby FTCs” – but don’t be fooled. They’ve got teeth. “Think of state attorneys general as the top cops in their respective state; they’ve got active consumer protection agendas... Continue reading »
by Allison Schiff // August 14th, 2019 //
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Democrats Are Flooding Facebook With Ads And Paying Crazy Money For New Donors

When the Democratic National Committee (DNC) introduced individual donor thresholds earlier this year for candidates to qualify for primary debates, it was trying to empower campaigns with grassroots support. But these new rules have also created a massive online audience acquisition spree. The first round of debates was relatively easy to qualify for – with... Continue reading »
by James Hercher // August 12th, 2019 //
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Hawley Aims To End ‘Social Media Addiction’ – And Other Anti-Big Tech Bills On The Boil

Lawmakers are crusading against big tech in bill after bill, and none seemingly more so than Sen. Josh Hawley, R-Mo. At age 39, Hawley is the youngest senator in Congress, and he’s the author of numerous bills that aim to loosen large technology platforms’ grip on power. The most recent bill, called the Social Media... Continue reading »
by Allison Schiff // July 31st, 2019 //
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Bully Pulpit Interactive Adds Another Obama Vet And Gears Up For An Ad-Heavy Cycle

Digital media and advertising expertise is moving up the political campaign hierarchy. The most direct example is Brad Parscale, the Trump campaign’s director of digital in 2016, who was made campaign manager for the 2020 reelection effort. But digital advertising is now the largest media expenditure for every major campaign on both sides of the... Continue reading »
by James Hercher // July 24th, 2019 //
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Mr. O’Kelley Goes To Washington, Calls For a Breakup Of Google

The programmatic advertising ecosystem is a mess – even its main architect agrees. In testimony before the Senate Judiciary Committee on Tuesday, Brian O’Kelley, founder and former CEO of AT&T-owned AppNexus, shared a three-pronged proposal for how he’d start to fix the tangled web he helped weave. First, give consumers control and transparency over their data.... Continue reading »
by Allison Schiff // May 21st, 2019 //
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‘Do Not Track’ Rides Again In Bill To Block Online Data Collection

Remember Do Not Track? It’s back. Sen. Josh Hawley, R-MO, is reviving the decade old concept in proposed legislation that aims to let consumers opt out of online tracking beyond just browser-based activity. In its original form in 2011, Do Not Track (DNT) relied on voluntary participation from browsers to respect a consumer’s desire to... Continue reading »
by Allison Schiff // May 21st, 2019 //
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Facebook Centralizes Its Ad Transparency Tools

Facebook is trying to make it easier for people to get information about the ads running on its platform. Ad transparency – political ad transparency, in particular – has been a top priority at Facebook since it became clear that bad actors were running amok in the leadup to the 2016 presidential election. Starting Thursday,... Continue reading »
by Allison Schiff // March 28th, 2019 //
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Kids Today: The Youth Vote Was 2018’s Killer App

"AdExchanger Politics" is a recurring feature that tracks developments in politics and digital advertising.  Today’s column is written by Ray Kingman, CEO at Semcasting. In 2008, it was the one-click political donation via email. In 2012, it was social media outreach. In 2016, it was fake news on Twitter and Facebook. Following every election, political... Continue reading »
by AdExchanger // November 27th, 2018 //
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