»Politics

Mr. O’Kelley Goes To Washington, Calls For a Breakup Of Google

The programmatic advertising ecosystem is a mess – even its main architect agrees. In testimony before the Senate Judiciary Committee on Tuesday, Brian O’Kelley, founder and former CEO of AT&T-owned AppNexus, shared a three-pronged proposal for how he’d start to fix the tangled web he helped weave. First, give consumers control and transparency over their data.... Continue reading »

by Allison Schiff // May 21st, 2019 //

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‘Do Not Track’ Rides Again In Bill To Block Online Data Collection

Remember Do Not Track? It’s back. Sen. Josh Hawley, R-MO, is reviving the decade old concept in proposed legislation that aims to let consumers opt out of online tracking beyond just browser-based activity. In its original form in 2011, Do Not Track (DNT) relied on voluntary participation from browsers to respect a consumer’s desire to... Continue reading »

by Allison Schiff // May 21st, 2019 //

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Facebook Centralizes Its Ad Transparency Tools

Facebook is trying to make it easier for people to get information about the ads running on its platform. Ad transparency – political ad transparency, in particular – has been a top priority at Facebook since it became clear that bad actors were running amok in the leadup to the 2016 presidential election. Starting Thursday,... Continue reading »

by Allison Schiff // March 28th, 2019 //

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Kids Today: The Youth Vote Was 2018’s Killer App

"AdExchanger Politics" is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray Kingman, CEO at Semcasting. In 2008, it was the one-click political donation via email. In 2012, it was social media outreach. In 2016, it was fake news on Twitter and Facebook. Following every election, political... Continue reading »

by AdExchanger // November 27th, 2018 //

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The Midterms Are Over, But Don’t Hold Your Breath On Federal Privacy Rules Or Antitrust Action

With a divided Congress, don’t expect 2019 to usher in federal privacy legislation a la GDPR… or to see a breakup of big tech. Even if the midterms hadn’t shaken out as expected – with Republicans keeping the Senate and Democrats securing a majority in the House – the chance for congressional action on either... Continue reading »

by Allison Schiff // November 8th, 2018 //

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Election 2018: Pollsters Are Redeemed, But Still Overlook Silent Trump Voters

The 2016 election was a disaster for the reputations of political pollsters, many of whom missed badly. With the midterm elections now in the bag, how well did the pre-election surveys match Tuesday’s results? Pretty well, actually. Public polls and data aggregators like FiveThirtyEight were, broadly speaking, closer to the mark in 2018 than they... Continue reading »

by James Hercher // November 7th, 2018 //

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Liberal Ad Tech Agonizes Over The Question: Did Democrats Miss On Digital Media Again?

With the midterm elections less than 24 hours away, some of the Democratic Party’s top digital advertising evangelists are worried that liberal candidates have squandered opportunities by siloing digital media and failing to adequately spend online. Conservative groups account for seven of the ten highest-spending political advertisers on Google and Facebook, according to data collected... Continue reading »

by James Hercher // November 5th, 2018 //

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Why Liberals Are Backing (And Banking On) Beto O’Rourke’s Senate Campaign

Online spending records have shattered across the country during this year’s midterm election cycle, but no campaign has brought more attention to digital media than that of Democrat Beto O’Rourke, a Texas congressman running for Republican Ted Cruz’s Senate seat. No candidate this year has raised more money online or spent more on Google, Facebook... Continue reading »

by James Hercher // October 24th, 2018 //

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FTC Sets The Stage For The Future Of Enforcement

Far from Silicon Valley, in a lecture hall at George Washington University Law School on an overcast day in Washington, DC, the clouds are gathering for big tech. On Thursday, the Federal Trade Commission held the first in a series of public hearings running from now through November focused on a wide range of consumer... Continue reading »

by Allison Schiff // September 13th, 2018 //

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The Voter Messaging Challenge

"AdExchanger Politics" is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray Kingman, CEO at Semcasting. As the candidates, PACs and parties lean into the remaining 50-odd days before the midterm elections, media budgets are coming into focus for both television and digital. But a mixed ad... Continue reading »

by AdExchanger // September 13th, 2018 //

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