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»Politics

5 Questions For Political Ad Disclosure Advocates

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. Dear proponents of political digital disclosure: I have some questions for you. Regulating paid political speech is hard, and nobody has gotten it right. Earlier... Continue reading »

by AdExchanger // December 11th, 2019 //
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Will Political Ad Spend Mean Boom Or Bust For Commercial Advertisers?

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Josh Hare, senior vice president at Viant. Looking forward to 2020, the influx of political advertising dollars will have a substantial impact on how commercial brands can effectively reach audiences. The equal-time rule created by the... Continue reading »

by AdExchanger // December 4th, 2019 //
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Democrats Are Wrong To Praise Twitter’s Political Ad Ban

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Mark Jablonowski, managing partner at DSPolitical. Twitter CEO Jack Dorsey recently announced that his social media platform would no longer allow political advertising. It was a move cheered on by prominent Democrats from Hillary Clinton to... Continue reading »

by AdExchanger // November 19th, 2019 //
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Twitter Unveils Its Political Ad Ban Policy – With Scant Details On Enforcement

Jack Dorsey was clearly enjoying himself when we tweeted at the end of October about Twitter’s plan to ban political advertising on the platform. But Twitter released its guidelines on Friday for what that will mean in practice, and although Twitter’s policy, which is set to go into effect on Nov. 22, does what it... Continue reading »

by Allison Schiff // November 15th, 2019 //
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Voters Will See Fewer Political Ads This Year – Thanks To OTT Targeting

People who live in cities like Boston or Chicago will probably see fewer campaign ads for the 2020 election compared to 2016. They can thank the rise of data-driven advertising for that small respite, as campaign ads shift from broad TV markets to targeted OTT and streaming video. Presidential candidates have historically inundated Boston and... Continue reading »

by James Hercher // November 13th, 2019 //
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If Facebook Blocks Political Ads, Democrats Would Suffer

Facebook’s controversy over its decision to allow politicians (but only politicians) to promote lies in ads has led to Twitter saying it would forbid political ads and Scott Galloway, a prescient tech industry analyst, predicting Facebook would ban political ads by Thanksgiving. Yet, if such a ban materialized, Democrats would feel the brunt of it.... Continue reading »

by James Hercher // November 1st, 2019 //
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Facebook Bans Ads That Promote Voter Suppression – But Political Advertising Is Here To Stay

Facebook is shoring up its political advertising policies in advance of the 2020 US presidential election, which, god help us all, looms large on the horizon. In a press call on Monday, Mark Zuckerberg laid out the steps Facebook has taken and will take to try and make sure that 2020 isn’t 2016 all over... Continue reading »

by Allison Schiff // October 21st, 2019 //
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Facebook And Ad Platforms Reckon With Lying In Political Ads

Lying in digital advertisements has become a flashpoint in US politics this year. A running dispute between Elizabeth Warren’s presidential campaign and Facebook ratcheted up this weekend, after the Massachusetts senator posted an ad on the social platform featuring a lie that Facebook and CEO Mark Zuckerberg had endorsed Donald Trump for reelection. “You’re probably... Continue reading »

by James Hercher // October 14th, 2019 //
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Elizabeth Warren’s Campaign Is The New Data-Driven Model

Initially, it seemed fair to wonder whether Elizabeth Warren’s campaign could survive a long, grueling primary. The Warren campaign raised $6 million in the first quarter of the year, fifth most in the field, according to campaign disclosures released earlier this year. But it spent almost as much building up the operation, with 160 people... Continue reading »

by James Hercher // September 30th, 2019 //
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Antitrust Crib Sheet: A Rundown On All Of The Big Tech Probes

Big tech can’t swing a cat these days without hitting an antitrust investigation. Google, Facebook, Amazon and Apple are all facing varying degrees of heat from the Department of Justice, the Federal Trade Commission, state attorneys general across the nation, the House Judiciary Committee and competition authorities around the world. It’s hard to keep track... Continue reading »

by Allison Schiff // September 17th, 2019 //
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