Aggregate Knowledge Raises $9 Million to Grow Next-Generation Discovery Platform Business

PRESS RELEASE

Rapidly Accelerating Demand-Side Growth and Validation Drive OVP Venture Partners and Others to Invest in Aggregate Knowledge's Series C Round

San Mateo, CA - January 6, 2010 - Aggregate Knowledge, the leading provider of real-time personalization and audience-centric display optimization solutions, today announced it has closed a Series C financing round of $9 million. Leading the round is OVP Venture Partners. Also participating in the round are Kleiner Perkins Caufield and Byers, DAG Ventures, and original existing angels.

The Aggregate Knowledge Discovery Platform provides marketers and agencies the efficiency, control, transparency, and insights they need to execute and personalize audience-centric advertising campaigns. The patent-pending platform effectively puts to action a massive amount of user-level data to deliver personalized marketing messages to custom audience segments.

"Aggregate Knowledge fits in perfectly with OVP's advertising analytics investment thesis, namely, that the big exits in the next 3-5 years will be from companies with the infrastructure to harness the power of 'big data' to derive actionable customer insights," said Lucinda Stewart, managing director of OVP Venture Partners. "The combination of the deep science, a seasoned management team, and ideal market timing for a buy-side platform makes this an exciting play for us."

Stewart will join the company's Board of Directors.

Aggregate Knowledge has successfully powered audience and personalized discovery for major retailers and publishers and is now expanding its core distributed machine-learning infrastructure to help agencies and advertisers manage, personalize, and monetize their desired audiences. "Aggregate Knowledge is the only one-stop shop delivering end-to-end personalized ads to every user, with complete transparency and visibility," said Matt Ocko, Archimedes Capital Group and angel investor. "AK is well poised for explosive growth in the flourishing demand-side display ad market."

Recently, Aggregate Knowledge named David Jakubowski as its chief revenue officer and general manager to unify product lines, provide vision, and grow the Discovery Platform business. Jakubowski has proven success with companies such as Specific Media, Microsoft, Quigo, and others where he was responsible for the growth of business units, expanding client bases, and revenue growth.

"We have the right products, the right management, and the funding we need to lead the demand-side display advertising market," said Paul Martino, Aggregate Knowledge's founder and chief executive officer. "I am proud of our achievements to date and excited about how well this round of funding positions us for growth in 2010."

The funds will be used to build and execute on the next-generation Discovery platform and business. As such, the company is now hiring experienced individuals to help build the platform. A complete list of openings can be found at in the careers section of this website.

About OVP Venture Partners
For 27 years, OVP Venture Partners has led the drive into new, high-growth technology markets predominantly in the Pacific Northwest. OVP makes early stage investments in cleantech, digital biology, and information technology. The firms' record of 52 liquidity events - including 22 IPOs - leads the region. OVP has over $750 million in capital under management and is currently investing its seventh fund. The firm has offices in Seattle, WA, and Portland, OR. More information on the partnership is available at http://www.ovp.com.

About Aggregate Knowledge
Aggregate Knowledge, the leading provider of real-time personalization and audience-centric display optimization solutions, enables agencies and advertisers to gain full control over their advertising campaigns, based on three principles - making it easy, making it flexible, and making it safe. Aggregate Knowledge technology helps its customers serve the best campaign, the best creative, and the best content, personalized to the tastes and needs of the consumer.

Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, First Round Capital, and OVP Venture Partners.

 

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