Home Press Release Kodiak Venture Partners Leads $5-million Inside, Up Round Investment in AppNexus
Press Release

Kodiak Venture Partners Leads $5-million Inside, Up Round Investment in AppNexus

By AdExchanger

SHARE:

Press Release

New York, NY – November 10, 2009 – AppNexus, provider of the most advanced platform for buying real-time online advertising, today announced it secured a $5-million round led by existing investor Kodiak Venture Partners with participation from other current investors Venrock and First Round Capital. The funding will be used to enable AppNexus to capitalize on momentum for its real-time advertising and cloud hosting platform.

Led by an accomplished management team from Yahoo/Right Media and Google/DoubleClick, AppNexus provides buyers of online ads with a proprietary gateway to leading ad exchanges and ad inventory aggregators, which collectively represent the largest audiences on the internet.

“Display advertising is undergoing a period of profound transformation. Ad inventory aggregators are opening up and embracing the auction-based model, creating a host of new challenges and opportunities for buyers,” said Brian O’Kelley, CEO of AppNexus. “AppNexus has developed the premier technology platform to support this next generation of display advertising, and this round will enable us to continue expanding the business and adding top industry talent.”

“AppNexus is uniquely positioned to capitalize on the rapid growth in the real-time bidding marketplace,” said Chip Meakem, Managing Director at Kodiak Venture Partners and AppNexus board member. “This extra capital allows AppNexus to further leverage its market leadership position. Plus, we wanted to own more of the company.”

About AppNexus
AppNexus is the most advanced platform for buying real-time online advertising. AppNexus’s clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in New York City. The company is backed by investors including Venrock, Kodiak Venture Partners, and First Round Capital. More information can be obtained by visiting AppNexus online at www.appnexus.com.

About Kodiak Venture Partners
Kodiak Venture Partners is an early stage venture capital firm that partners with world class teams to build market-leading companies. Founded in 1999, Kodiak manages three main funds totaling $681M and targets companies in Boston, New York and Eastern Canada. For more information, please visit www.kodiakvp.com.

Tagged in:

Must Read

CTV

Inside The Trade Desk’s Pitch For Ventura TV OS

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.

The Big Story Podcast
PODCAST: The Big Story

Mergers And Operating Systems Are Reshaping TV Ads

The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox’s $22 billion acquisition of Roku to Paramount’s merger with Warner Bros. Discovery. TV Land, naturally, is watching closely.

artificial intelligence
Publishers

GAM Launches A Chatbot For Troubleshooting Ad Campaigns

Ask Ad Manger offers instant troubleshooting help when a campaign isn’t delivering as expected, ideally by diagnosing the problem and suggesting how to fix it.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: S.P. O’Middleman’s
Agencies

How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits

Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.

Comic: The Mobile Freight Train
Mobile

CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools

CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.

Marketers

The Trade Desk Forms A Travel And Hospitality Media Network

The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.

Popular

  1. CTV

    Inside The Trade Desk’s Pitch For Ventura TV OS

    The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.

  2. CTV

    Papa Johns Can Predict When Your Fridge Is Empty

    Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad.

  3. Marketers

    The Trade Desk Forms A Travel And Hospitality Media Network

    The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.

  4. Comic: Quarterly Revenue Planning
    Publishers

    What Remains Of Vox Media Is Getting Bought By Penske Media Corp.

    Remember last month when James Murdoch’s Lupa Systems acquired roughly half of Vox Media, specifically New York Magazine, Vox and its podcast network? Well, the other shoe – err, sale – has dropped.

  5. Comic: It's Coming For You
    media buying efficiency

    The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them)

    Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story.