Home Press Release Limelight Networks Sells EyeWonder Unit to DG

Limelight Networks Sells EyeWonder Unit to DG

SHARE:

PRESS RELEASE

Limelight Networks Sells EyeWonder Unit to DG, Announces Share Repurchase Program, Updates Guidance for Third Quarter 2011 as a Result of Sale

TEMPE, AZ–(Marketwire – Aug 30, 2011) – Limelight Networks, Inc. (NASDAQ: LLNW) (“Limelight”) today announced the sale of its EyeWonder rich media advertising unit to DG (NASDAQ: DGIT) for approximately $66 million in cash after adjustments. The company also announced a share repurchase program as well as updated its third quarter 2011 financial guidance as a result of the EyeWonder transaction.

Sales of EyeWonder
In a transaction expected to close on September 1, DG will acquire the EyeWonder rich media advertising unit from Limelight. DG plans to combine the resources of EyeWonder and MediaMind to create a global, at-scale provider of interactive advertising services. This transaction will enable Limelight to focus on continuing to grow and invest in its globally distributed computing platform and its rapidly expanding software-as-a-service (SaaS) solutions. These solutions include mobility, web and video content management, web application acceleration, cloud storage, and consulting.

“Limelight sees a bright future for our SaaS solutions, as they deepen our relationships with customers by streamlining their publishing workflows while providing the performance and operational benefits inherent in cloud applications. These open solutions also enable customers to monetize their online businesses using many different sources. Through this transaction, we are gaining more resources to strengthen the innovation pipeline and go-to market activities for these high-value, rapidly growing SaaS solutions and for continuing to scale our core CDN platform upon which these solutions run,” said Jeff Lunsford, chairman and chief executive officer, Limelight Networks, Inc.

RBC Capital Markets LLC provided Limelight with a fairness opinion related to this transaction.

Share Repurchase Program

Limelight today announced that its Board of Directors has approved a $25 million share repurchase program, which it intends to implement.

“The Board’s decision to implement this share repurchase program reflects our confidence in the growth opportunities ahead for our CDN and SaaS businesses,” commented Lunsford.

Updated Guidance

With the sale of EyeWonder, the Company now anticipates third quarter revenue to be in the range of $46.1 million to $47.3 million. This revenue range includes EyeWonder revenues through August 31, 2011. The company expects revenue excluding EyeWonder to be in the range of $41.5 million to $42.5 million. In addition the Company anticipates that it will incur transaction and severance related expenses of approximately $1.6 million during the third quarter.

Subscribe

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

Moving forward, the company will use the term “value added services” to collectively refer to its software-as-a-service solutions for mobility, web and video content management, web application acceleration, cloud storage, and consulting. The company will continue to use the term “core CDN services” to refer to its services that distribute digital media such as video, music, games, software and social media.

About Limelight Networks, Inc.
Limelight Networks, Inc. (NASDAQ: LLNW) provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud. As of Q2, 2011, approximately 1870 customers worldwide use Limelight’s massively scalable software services to engage audiences, enhance brand presence, analyze viewer preferences, manage and monetize digital assets, and ultimately build stronger customer relationships. For more information, please visit http://www.limelight.com or follow us on Twitter at www.twitter.com/llnw.

Copyright (C) 2011 Limelight Networks, Inc. All rights reserved. All product or service names are the property of their respective owners.

Must Read

Criteo Says It's Bullish On The Future, But The Market’s All Bears

Criteo has an optimistic pitch for future growth, but Wall Street doesn’t see the money yet from LLMs, commerce agents and social shopping.

Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness

What people need is an independent agent that peers across retailer and is entirely focused on ecommerce services. At least that’s the conclusion driving Wizard Commerce, a personal shopping agent that emerged from beta on Wednesday.

OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys

The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Green sage leaves with purple hues

Say Hello To SAGE, The Latest Agentic AI Platform

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.

A robot and human and, colored pink, reach out toward each other against blue background

AI Made A Record Play During Super Bowl LIX

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday, from Anthropic and OpenAI to Salesforce and Meta.

For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.