Home Privacy California Gov. Newsom Signs 7 CCPA-Related Bills Into Law

California Gov. Newsom Signs 7 CCPA-Related Bills Into Law

SHARE:

The California Consumer Privacy Act (CCPA) is almost baked.

On Friday, two days before the Oct. 13 deadline for his blessing, California Gov. Gavin Newsom signed seven bills into law that augment and bolster the CCPA.

The bills, which were sitting on his desk since the state legislature closed its 2019 session on Sept. 13, represent the last revisions that will be made to the statute before CCPA goes into effect on Jan. 1, 2020.

The CCPA-related action has been coming thick and fast recently. On Thursday, the California attorney general’s office published the long-awaited first draft of its implementation regs. The public comment period on the regs closes Dec. 6, after which the AG’s office will digest the information it receives and share revised regs. The AG is required to issue finalized guidelines by July 1, 2020.

Whereas the purpose of the AG’s implementation regs is to provide practical guidance on how businesses can comply, the bills that Newsom just signed tweak the actual text of the law.

Bills, please

Despite ardent industry lobbying, there were no massive changes made to the original text of the CCPA, and most of the amendments that passed the California state legislature and are now signed into law were largely uncontested.

AB 25 creates a one-year exemption for employee data, meaning that the law doesn’t apply to personal info collected from workers, job applicants or contractors. The legislature will revisit this issue next year.

AB 874 excludes de-identified or aggregated consumer information from the law, including publicly available information collected from public records.

AB 1146 creates a carve-out so that the right of deletion doesn’t apply to vehicle repair information, like warranties and recall-related info.

AB 1202 requires data brokers to register with the California AG’s office. Data brokers are defined as businesses that knowingly collect and sell the information of consumers with whom they don’t have a direct relationship. It’s unclear, but sounds like demand-side and supply-side platforms could fall under that definition.

AB 1355, like AB 874, aims to clarify the meaning of personal information by excluding de-identified and aggregated consumer data from the law. It also exempts most forms of B2B data, aka, the type of data collected by a business or government agency as part of normal business transactions.

Under CCPA, businesses need to provide at minimum two methods for consumers to submit information and deletion requests, which includes a toll-free phone number and email address at the very least. AB 1564 allows online-only businesses that have a direct relationship with their customers to provide just one method for submitting CCPA requests, which can be an email address.

AB 1130 expands the types of personal information covered by California’s breach notification statutes to include biometric information and government identifiers, such as passport numbers or tax ID numbers.

The private right of action under CCPA is now limited to data breaches, which means consumers can only sue for data breach-related violations of CCPA. For any other CCPA violation, it’s up to the AG to take action.

By expanding the categories of personal information protected by the breach notification statutes, consumers have a little more power to take action under CCPA – and the potential fines are hefty.

In the case of a data breach, consumers can collect statutory damages of between $100 and $750 for each event.

Must Read

Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.

TransUnion is partnering with Blockgraph so that advertisers can use its identity data to target, reach and measure TV households across channels.

How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.

Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory

Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Toronto Canada pride parade includes a crowd waving pride flags

Ad Performance And Politics Steered Brand Dollars Away From LGBTQ+ Communities – But The Pendulum Will Swing Back

The current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month.

How AI Can Enhance Content Without Generating It

As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.

How Tovala Banks On Subscriptions And Incrementality – But Not Ads – To Profit From Its Oven

Smart TVs, refrigerators and other home appliances may pester you with marketing, but at least the hardware is cheap. Another startup taking a different approach to the same theory is Tovala, which was founded in 2015 and combines a standalone countertop oven with a weekly meal kit subscription.