Home Privacy Google Loses Its Appeal On 50 Million Euro GDPR Fine

Google Loses Its Appeal On 50 Million Euro GDPR Fine

SHARE:

Remember that 50 million euro fine that Google got slapped with in France for failing to comply with the General Data Protection Regulation last year?

Looks like Google is going to have to pay up.

On Friday, the Conseil d’État (translates to Council of State), a division of the French government that serves as the supreme court of administrative justice, sided with France’s data protection authority, the CNIL (Commission nationale de l’informatique et des libertés), which levied the fine against Google in January 2019.

(Fun fact: Napoleon Bonaparte founded the Conseil d’État in 1799.)

The CNIL’s sanctions focused mainly on two specific GDPR infringements: having a non-transparent consent gathering process that doesn’t give users enough info to make an informed decision and – the bigger issue – the lack of a legal basis for processing personal data for advertising purposes.

At the time, Google’s fine (which translates to just over $56 million) was the largest issued under GDPR. Today, that dubious honor goes to British Airways in the United Kingdom, which was fined more than 204 million euros (roughly $229 million) in July 2019 for a massive 2018 data breach.

Google immediately announced its intention to appeal the CNIL’s decision. In a January statement, Google defended its consent process for serving personalized ads and said it was “concerned about the impact of this ruling on publishers, original content creators and tech companies in Europe and beyond.”

Google appealed on the grounds that the French DPA doesn’t have jurisdiction over Google’s European headquarters. Google claimed that the Irish data protection authority should be leading any cases or investigations into its practices.

But the argument apparently didn’t fly, and the Conseil d’État is expected to issue its final judgement next week.

The CNIL’s original ruling in January followed a series of complaints filed by two nonprofit groups, La Quadrature du Net and None Of Your Business, both of which accused Google of lacking a legal basis for processing the personal data of its users.

None Of Your Business is led by Max Schrems, the Austrian lawyer and privacy campaigner responsible for bringing the 2013 legal challenge against Facebook’s international data-sharing practices that ultimately overturned the Safe Harbor agreement.

Tagged in:

Must Read

Stagwell Acquires Publisher Monetization Network Freestar

The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents.

The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic

OptimizeRx, which has software that plugs into the systems doctors use to prescribe drugs and maintain patient records, has taken its next big step into the world of programmatic through a new partnership with The Trade Desk.

Single continuous line drawing robot riding pencil rocket flying in the sky. Tech education and creativity. Future technology development. Artificial intelligence. One line design vector illustration

Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?

If AI agents can plan and buy media, who needs a holding company? Good question. It came up during Omnicom’s Q3 earnings on Thursday.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth

Netflix’s revenue grew 12% YOY to $12.9 billion in Q3, which it maintains is in line with its forecast. Its ads business, however, is lagging slightly compared with expectations, causing Netflix to tweak its forecast for the rest of the year.

Apple Publishes Its Plan To Wipe Out Web Tracking

Apple is coming for identity resolution. WebKit’s latest tracking crackdown targets the infrastructure behind post-cookie IDs – and switching to a first-party setup won’t necessarily spare vendors.

AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?

Advertising supply chain intelligence company DecryptAds uncovered more than 2,100 AI-generated recipe sites that are monetized with programmatic ads and feature fabricated author profiles.