It’s better to ask for permission than forgiveness. That’s the philosophy behind Caden, a privacy startup that launched on Thursday with $3.4 million in pre-seed funding from a roster of well-known investors, including Yahoo Co-Founder Jerry Yang, MediaLink Vice Chairman Wenda Harris Millard and Barry Sternlicht, founder of Starwood Capital.
It’s time to stop talking and start doing. That’s the raison d’être, in a nutshell, behind a new community group – the Private Advertising Technology Community Group – housed within the World Wide Web Consortium.
The word of the year, at least according to Collins English Dictionary, is “NFT.” Putting aside the fact that NFT is an acronym and not a word, consider a proposal that the word of the year for 2021 be “consent.”
Nothing in ad tech is ever easy. Despite previously signaling interest in serving as an administrator for Unified ID 2.0 earlier this year, the IAB Tech Lab is still on the fence about taking on this role for the open-source initiative to replace third-party cookies with email-based IDs.
Privacy tech is booming. As of December, there were 230 privacy and security companies listed on Crunchbase – up from 207 in April. Two such startups are Qonsent, a data privacy platform that raised its $5 million seed round on Wednesday and Optable, a clean room and data collaboration platform that released a differential privacy feature this week.
Roast turkey wasn’t the only thing to gorge on this Thanksgiving weekend. On Friday, the Competition and Markets Authority (CMA), the UK’s top antitrust regulator, published a 125-page document outlining the next phase of its ongoing antitrust investigation into Google’s Privacy Sandbox. (You can read the whole shebang here.) The document contains an updated set […]
Unified ID 2.0 testing could hit a serious snag in Europe. Although beta testing of UID2 in the US and Canada is already well underway, multiple sources tell AdExchanger that The Trade Desk is having trouble lining up an independent administrator to govern and police the use of UID2 in territories where GDPR is the […]
It’s a post-ATT world, and Facebook is still figuring out how to live in it. On Wednesday, Facebook shared an update about what it’s doing to triage its data signal losses due to Apple’s AppTrackingTransparency framework, including the release of several new measurement-focused products. Facebook needs to make moves like these pronto. Formerly immutable truths […]
Starting Monday, users who don’t explicitly link their Facebook and Instagram accounts in Facebook’s Accounts Center will be treated as two separate people. The privacy-centric course correction could affect measurement and estimates for audience reach for advertisers. In the past, Facebook served ads across a user’s Facebook and Instagram accounts based on assumptions that linked […]
With your permission, please endure yet one more Privacy Sandbox-related bird reference: Chrome’s Federated Learning of Cohorts (FLoC) proposal will not fly in its current form. “We’ve got a long road to hoe before it’s possible to prove this can be a working model for advertising,” said Todd Parsons, chief product officer at Criteo. The […]
