Multinational brands and ad tech companies doing business in China will have new hoops to jump through starting November 1. That’s when China’s newly passed privacy regulation, the Personal Information Protection Law (PIPL), goes into effect. The National People’s Congress, China’s top legislative body, voted to adopt the law on August 21. That doesn’t leave […]
IP addresses – internet protocol, for the uninitiated – have been used as a mechanism for location targeting and cross-device measurement almost since the day digital advertising was born. But it’s always been a dicey proposition from a privacy perspective – and now the writing’s on the wall with Apple’s plans to remove IP addresses from […]
Forget about asking for permission to collect cookies. Google will have to ask for permission to not collect them. On Friday, the UK’s competition regulator – the Competition and Markets Authority (CMA) – announced that Google has agreed to address concerns about its plan to remove third-party cookies from Chrome. The compromise comes following a joint […]
Last year was the IDFA. This year, it’s the IP address. Apple will start redirecting web traffic through two separate servers in order to obfuscate a user’s IP address, the company said at its Worldwide Developers Conference on Monday. The feature, called Private Relay, will act as a VPN of sorts, although VPNs generally only […]
Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet. On Tuesday, Google alerted developers about its plan to completely obfuscate the Android advertising ID of users that choose to opt out of tracking and personalized advertising. Today, […]
When the International Association of Privacy Professionals (IAPP) started analyzing the privacy tech vendor landscape in 2016, there were 44 vendors on the scene. This year, that number reached more than 350. “We really started noticing it after GDPR was passed in the EU, during that two-year ramp-up period before it went into effect in […]
Epic Games has just finished waging its antitrust battle against Apple in the courtroom, but Facebook is taking a more subtle approach against Apple. On Thursday, an academic paper was published by two legal and business scholars funded by Facebook. The paper offers an excoriating take on Apple’s iOS 14 policy update, which the authors […]
Blood pressures spiked at around 1 p.m. Eastern on Monday when Apple at long last released iOS 14.5 out of beta and into the wild. Befittingly, it’s been a wild ride since June 2020, when Apple first announced at its Worldwide Developers Conference (WWDC) that starting with iOS 14, developers and advertisers would need explicit […]
There’s been kerfuffle after kerfuffle (after kerfuffle) at the World Wide Web Consortium since Google first announced its plans in January 2020 to kill off third-party cookies in Chrome. At the time, Google encouraged ad tech companies to join the W3C’s Improving Web Advertising Business Group (IWABG) as a way to provide feedback on and […]
The European Commission verified in writing on Friday that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation. And here’s the kicker: “Google’s proposals to deprecate third-party cookies are within the scope.” As Brussels-based journalist Alexander Fanta highlighted on Twitter, this could mean by extension that […]
