It’s a toss-up what’ll happen about a national privacy law, even under a Biden administration. Depending on the result of the upcoming Georgia Senate runoffs, Congress could be headed for at least two more years of gridlock. But with the recent passage of the Consumer Privacy Rights Act (CPRA) – which amends and strengthens the existing […]
🚨🚨 Privacy news 🚨🚨 The Consumer Privacy Rights Act, on the ballot as Proposition 24, has been approved by voters in California, passing with 56.1% of the vote. We are thrilled to announce the passage of #Prop24, the California Privacy Rights Act, with a decisive majority of Californians supporting the measure to strengthen consumer privacy […]
For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the preliminary results are in. The proposal, dubbed FLoC – aka, “federated learning of cohorts” – calls for using on-device machine learning to group people based on their common browsing behavior as an alternative to third-party […]
As an anti-tracking company and the creator of a privacy extension for the web, you’d think Ghostery would be all about the elimination of third-party cookies. But Jeremy Tillman, president of Ghostery, is wary of Google’s motivation for phasing out third-party tracking in Chrome. “You have to think about the second-order effects of these types […]
Former Democratic presidential candidate Andrew Yang has some feisty opinions about data privacy, Section 230 and social media platforms. “They’re just trying to maximize their ad revenue,” Yang said at a virtual summit hosted by NYC Media Lab on Thursday. Yang, who hasn’t ruled out a potential bid for NYC major, supports the idea that […]
Another day, another avian-themed web standard proposal in the Chrome Privacy Sandbox. Meet Dovekey, which was committed to GitHub on Wednesday. But there’s something a little different about this proposed spec. It’s the first time that Google has incorporated an ad industry proposal into one of its own, and it’s encouraging to see a kernel […]
The California Consumer Privacy Act (CCPA) has been mostly out of the headlines since enforcement started in July – but that doesn’t mean businesses can take their eye off the ball. The California attorney general’s office isn’t. “We’re watching and we’re aware [and] looking to see how the industry is responding,” said Lisa Kim, a deputy […]
Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple? Sixteen ad tech companies and agencies pledged their support for Rearc on Tuesday, including GroupM, GumGum, Index Exchange, LiveRamp, MediaMath, Neustar, OpenX, Oracle Data Cloud, The Trade Desk and Xandr. The purpose of Project Rearc, which the […]
Hallelujah, the attorney general’s implementation regulations for the California Consumer Privacy Act (CCPA) have been approved by the Office of Administrative Law (OAL). I’ll let California AG Xavier Becerra tell you about the joyous news himself: The final #CCPA regulations ▪️instruct businesses on how to comply with the CCPA ▪️provide tools to empower consumers to […]
Johnny Ryan, a professional thorn in the side of big tech and ad tech, left browser company Brave this week to go nuclear on data rights. He’s now a senior fellow at Open Markets Institute, a think tank focused on antitrust issues, and a senior fellow at the Irish Council for Civil Liberties, a Dublin-based […]
