Does behavioral advertising actually bring in significantly more revenue for publishers than contextual advertising? That question, hotly debated by privacy advocates, academics, publishers and advertisers, was a central theme at the Federal Trade Commission’s day-long workshop about the Children’s Online Privacy Protection Act held Monday in Washington, DC. The workshop explored whether it’s time to […]
Here’s a bit of California Consumer Privacy Act (CCPA) trivia for you: The word “homepage” doesn’t mean what you think it means. Beginning Jan. 1, 2020, businesses covered by the CCPA must prominently display a “Do Not Sell My Personal Information” button on their homepages. But under the law, a homepage is more than just […]
Alastair Mactaggart, the man behind the California Consumer Privacy Act, has a second act. Disturbed by the intensity with which ad industry and tech lobbying groups “explicitly prioritized weakening the CCPA,” as Mactaggart put it in an open letter posted to his website, he’s spearheading a new ballot measure for the 2020 California elections. The […]
Facebook said Friday that it’s suspending “tens of thousands” of apps from its platform for data usage violations. The suspended apps are associated with around 400 developers. The purge is part of Facebook’s continuing investigation into how third-party app developers use Facebook data, sparked by the Cambridge Analytica scandal in March 2018. So far, the […]
The California Consumer Privacy Act (CCPA) is nearing its final form. With the close of the state legislature’s 2019 session on Friday, no more bills can be introduced this year, and the handful of amendments that did pass the Senate are now headed to Democratic Gov. Gavin Newsom’s desk for a signature. Newsom has until […]
The California Consumer Privacy Act (CCPA) grabs most of the attention, but other state privacy laws are cropping up across the nation. More than a dozen states either have new data protection regulations on the books or in committee, from Nevada, Maine, Pennsylvania and Connecticut to Massachusetts, New Jersey, Illinois and Maryland, said Gary Kibel, […]
By Allison Schiff and James Hercher Are Google’s cookie syncing capabilities a violation of consumer privacy or are they common industry practice? The answer to both could be “yes.” This new data debate, which fired up the ad tech industry, was sparked Wednesday when ad browser Brave’s chief policy officer, Johnny Ryan, asserted that Google’s […]
The Federal Trade Commission (FTC) is researching the privacy practices of AppNexus, Oath and other advertising subsidiaries owned by broadband companies. The agency is in the midst of examining the privacy policies, procedures and practices of broadband providers as part of an overarching study into how telecom companies are morphing into vertically integrated behemoths that […]
After more than a year of tinkering, Facebook is rolling out a long-promised tool that lets users see the data about them that third-party apps and websites pass to Facebook, and then decouple that data from their Facebook account. Starting Tuesday, users in Ireland, South Korea and Spain will be able to access the feature, […]
Real-time bidding (RTB) is a flashpoint in the debate over the future of programmatic advertising. But whether the practice of using personal data in a real-time ad auction is lurching toward its deathbed in Europe, thanks to the General Data Protection Regulation (GDPR), or whether companies will just need to update how they collect consent […]
