Privacy

Google claims that more than 90% of the 44 use cases analyzed by the IAB Tech Lab’s Privacy Sandbox Task Force are actually still doable using the Privacy Sandbox APIs.

Lawmakers are busy playing politics, and it’s getting in the way of creating safety guardrails for children’s privacy online.

In a blog post on Wednesday, Google’s senior director of product management, Victor Wong, defended the Privacy Sandbox APIs and laid out in very direct terms the flaws Google sees in common criticisms of its sandbox proposals.

We’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome. So rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds.

How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” says Tony Katsur, CEO of the IAB Tech Lab.

Mark your calendars for Jan. 4, 2024 all you deprecation skeptics. On Jan. 4, Google will begin cutting off third-party cookie access for 1% of a randomly selected group of Chrome users globally.

AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev, an analytics provider for app and game developers.

Consent is becoming one of the most important requirements in online advertising – and InMobi wants to help publishers collect it.

The IAB Tech Lab released its first data clean room guidance and also shared the first version of the Open Private Join and Activation (OPJA) specifications, which sets use cases to match encrypted audiences.

AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of their own.