Privacy

Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how secure the platform is.

There was hot ad tech legal drama in the Gem State this week.

A judge in Idaho intends to rule that the Federal Trade Commission’s case against Kochava can proceed. But the FTC may have to make some changes to its complaint before moving forward.

The FTC’s only remaining Republican commissioner just resigned — and political polarization is putting the agency in a pickle.

The question “How do you define a data clean room?” no longer has a subjective answer.

Third-party cookie deprecation in Chrome has been delayed so many times it’s become a punchline. But progress in the Android Privacy Sandbox is proceeding apace.

To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for compliance. But what do publishers need to know about implementing the MSPA?

Businesses should be asking themselves whether their data usage is fair beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s Industry Preview in New York City on Tuesday.

If you didn’t celebrate Data Privacy Day this year, the California attorney general did for you – by sending a series of warning letters to mobile apps over alleged violations of the California Consumer Privacy Act.

Privacy is one of the most pressing issues facing the online advertising industry – and antagonizing lawmakers who already don’t have the highest opinion of the online advertising industry could be a dicey strategy.

You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all to do with consent or the lack thereof – over the course of less than two weeks.