In its Q4 earnings report Tuesday, PubMatic highlighted how SSP consolidation is an opportunity for the company to pursue its goal of capturing a fifth of the SSP market.
Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state to pass and enact comprehensive data privacy legislation, other states, including Virginia, have been swiftly following suit with regulations of their own.
“This year is going to be a big one for the ad tech industry from a privacy perspective,” says Joe Jones, director of research and insights at the International Association of Privacy Professionals.
Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how secure the platform is.
There was hot ad tech legal drama in the Gem State this week.
A judge in Idaho intends to rule that the Federal Trade Commission’s case against Kochava can proceed. But the FTC may have to make some changes to its complaint before moving forward.
The FTC’s only remaining Republican commissioner just resigned — and political polarization is putting the agency in a pickle.
The question “How do you define a data clean room?” no longer has a subjective answer.
Third-party cookie deprecation in Chrome has been delayed so many times it’s become a punchline. But progress in the Android Privacy Sandbox is proceeding apace.
To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for compliance. But what do publishers need to know about implementing the MSPA?
Businesses should be asking themselves whether their data usage is fair beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s Industry Preview in New York City on Tuesday.
