Home Privacy Republican-Led FCC Looks To Block ISP Privacy Rules

Republican-Led FCC Looks To Block ISP Privacy Rules

SHARE:

The other shoe has dropped: Newly minted Federal Communications Commission (FCC) Chairman Ajit Pai on Friday moved to block the implementation of the ISP privacy rules passed under former Commissioner Tom Wheeler.

Pai was acting on a request by trade groups to stay the rule rollout, which was scheduled to take effect March 2.

“All actors in the online space should be subject to the same rules, and the federal government shouldn’t favor one set of companies over another,” the FCC said in a statement, which described Pai’s maneuver as a return to “a technology-neutral privacy framework for the online world.”

In early January, a coalition of advertiser trade groups, including the ANA, 4As, IAB and Data and Marketing Association, filed a joint petition asking the FCC to reconsider the rules. The petitioners viewed rules as unnecessary and unfair because they create a different privacy standard for internet service providers and edge providers, such as Google and Facebook.

Pai is requesting that the full commission vote by March 2 on whether to delay enforcement.

If a vote is scheduled, the stay take effect. Right now, the commission has a 2-1 Republican majority, which means Pai would get his way if there’s a vote. However, the one Democratic commissioner, Mignon Clyburn, could decide to sit out the vote, which would effectively kill the quorum.

If that happens, Pai will put a partial hold on the rules to delay the March 2 implementation. It’s unclear, though, whether Pai would be able to delay indefinitely. The FCC did not immediately reply to a request for clarification.

If the vote to stay does go through, those opposing the reconsideration will likely have time to file their own comments. The wheels of government grind slowly.

Pai’s move here is far from unexpected. He’s been vocal about his feelings on what he’s called “slanted regulation.”

“It makes little sense to give some companies greater leeway under the law than others when they all have access to that very same personal data,” Pai said as part his dissenting vote when the commission cast its ballots to approve the rules last March.

Pai also has said the FCC should never have tried to take control over privacy regulation from the Federal Trade Commission by reclassifying ISPs as common carriers, thereby bringing them under its purview.

Subscribe

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

In early February, Pai, never a net neutrality fan, made his first move to undermine the principle by dropping investigations of carriers’ zero-ratings plans – services that don’t count against a user’s data plan – which would effectively create different standards for different types of internet traffic.

And on Thursday, the FCC voted to exempt any ISP with fewer than 250,000 subscribers from complying with net neutrality-related transparency rules that require ISPs to explain why and when traffic is being slowed.

Privacy advocates are less than enthused by Pai’s actions.

According to John Simpson, privacy project director at Consumer Watchdog, the argument that the FTC has the ability to provide adequate protection controls is spurious from the get-go. Under Section 5 of the Federal Trade Commission Act, which gives the FTC its power, the commission can go after unfair and deceptive practices – but that falls short of a “serious baseline privacy protection,” he said.

“The FTC doesn’t really have any substantial or significant authority to regulate privacy,” Simpson said. “If somebody spells out in their privacy policy how they’re essentially going to screw you and then they proceed to screw you, that is perfectly okay under the FTC, and that’s outrageous.”

Must Read

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

Judge Mehta’s Remedies For Google’s Search Monopoly Won’t Cure What Ails Publishers

Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.

Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In

CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.

Peppa Pig

The Media And Retail Deals Behind The Peppa Pig Franchise Expansion

Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

How A For-Profit College Is Using CTV Ads To Win Over New Students

The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.

Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.

Why Big Brand Price Increases Will Flatten Ad Budgets

Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.