“This is a great move by Condé Nast that will not only go a long way to ensuring that people who use their sites are served advertising that is relevant to their interests, it will give marketers an opportunity to efficiently reach specific affinity audiences across the breadth of the Condé Nast portfolio of premium content sites,” said Louis Paskalis, VP of global media, content development and mobile marketing at American Express, in a statement about the news.
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The 10 core audience groups include prestige pioneer (prestige beauty), big basket beauty (mass beauty), right from the runway, eclectic stylist, alpha-millennial, lovemark mom, motor maven, shopping without borders, tech-thusiast, and on-the-towners, Condé Nast explained in its announcement about the news. American Express and Nieman Marcus are the first advertisers to leverage Condé Nast Catalyst.
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