“‘You may also like this’ when ‘this’ is an ad is probably deceptive,” Zaneis said. He said that type of language is something the FTC is not likely to overlook.
The FTC is not anti-native advertising.
“Some people I’ve talked to [think] native is inherently deceptive,” Engle said. “I don’t agree. I don’t think it’s inherently deceptive any more than an infomercial is inherently deceptive.”