“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jordan Grossman, EVP of ad sales at GasBuddy. Remember back in the day when advertising was as simple as putting an ad up where you knew your target audience was going to be? It looks […]
As Americans head to the polls, advertisers and publishers need to remain agile with their paid media strategies. There’s a lot we can’t know about what comes next. “As we’ve seen throughout several points this year, it’s all about staying flexible, making sure messaging is relevant and appropriate – but not going dark,” said Ken Blom, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Gets A Pass The Trump administration is reportedly getting the friends and family deal over at Facebook when it comes to the platform’s misinformation rules – which don’t seem to apply to prominent Trump associates and conservative groups, according to The Washington Post. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs of recovery in Q3 after clients cut spending in the midst of the COVID-19 pandemic, according to The Wall Street Journal. WPP reported $3.84 billion in sales in the third quarter, beating expectations, according to […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I recently had the opportunity to dive deeply into how media owners approach the diversification and the coexistence of business models built on audience, data and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help […]
The quest to figure out the future of online identity continues. Between Google’s birdcage and the indie ad tech solutions under development, a lot of smart minds are coming together to try and solve the problem with their own twist. But could these solutions end up creating new privacy challenges? One underreported problem is the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and chief strategy officer at CafeMedia. User privacy is the largest trend shaping the direction of digital advertising. Governments are creating and enforcing new regulations that impact how advertising works, browsers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook’s Game Plan Facebook’s new video game streaming service, launched this week, is part of a big push to sell more ads. Facebook selling more ads? Who woulda thunk it. The service, which allows games to be played from the cloud and streamed directly to a […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The slow progress toward a solution to the cookie problem is partly due to “too many cooks in the kitchen,” says Hugo Loriot, a partner at You & Mr Jones-owned data agency fifty-five. “There are too many stakeholders […]
The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast surveillance” of consumers.
Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.
Albert Thompson, a buy-side veteran with 20+ years of experience, weighs in on attention metrics, the value of MFA sites, brand safety backlash and how publishers can improve their inventory.
Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)
In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.
On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.
