Publishers

While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.

To explain Forrester’s latest creative ad tech wave, we bring on the report’s author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

Brands have two options for avoiding election misinformation on YouTube: block all news, or only monetize credible news. But blocking all news restricts campaign reach and harms reliable journalists, just when we need them most.

On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.

Brands need more automated tools for buying podcast ads at scale, says Publicis Groupe. Now, Barometer will provide brand safety rankings for all of Acast’s podcast inventory to assist pre-campaign planning.

Retracing DPG Media’s journey to disentangle itself from the influence of Google’s ad platform and compete for direct ad budgets.

Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.

The story of how Prebid.org came to be – and almost didn’t – is an important one for the industry.

The programmatic open marketplace is designed to sustain the business models of ad tech, agencies and consultancies, rather than serving the interests of advertisers, audiences and media owners. It cannot be fixed. It must be rebuilt.

Disney redirects subscribers to its site to avoid Apple’s App Store fee; ad tech IPOs are in a lull, but the tech companies that are going public rely on ads for growth; and a Democratic PAC spent $30 million on Spanish-language ads.

The “set-jetting” phenomenon means TV advertising and, more specifically, CTV advertising is a natural fit for travel brand Expedia promote its service.

With the growing number of social media users paying for a premium and often ad-free service, how can marketers engage these audiences?

A significant amount of the ad inventory distributed to CTV audiences is actually sold via linear. This is especially prevalent with FAST networks, which currently account for 20%-25% of ad-supported streaming.

Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.

Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025?

Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent earnings call.

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

Even brand safety companies think news blocking has gone too far. DV is exploring ways to help advertisers support legitimate news and just hired its first-ever head of news.

But beyond making his parents proud, participating as a witness in a historical antitrust trial was gratifying for another reason, says Kevel CEO James Avery. “I never thought I’d have a chance to really say my piece like this.”

PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.”

Prohaska Consulting debuted the ProNews Collective, a private marketplace of premium news publishers whose ad inventory will be exclusively available via Index Exchange.

Using lockrKeys, publishers can turn vendors on and off without a direct integration or the need to sign separate agreements with each of their data partners.

HUMAN plans to build a deterministic ID from its tracking of more than 20 trillion digital signals per week across 3 billion devices, which will aid attribution for ecommerce.

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.

Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads. Now, the business is focused on ad block recovery.

The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with NBCUniversal.

Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.

Billups, a managed services agency that specializes in OOH, is making its attention measurement solution and a related analytics dashboard available for general use.

A web crime ring that sold Facebook account service tickets collapses in dramatic fashion; how US antitrust precedent could inform the DOJ/Google ad tech trial; and more publishers turn to paywalls as the open web shuts its gates.