News Orgs Are Done Begging For Ad Dollars
Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.
Topic
Publishers
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TTD Is All Systems Ro’; Insta Takes Another TikTok Tactic
In today’s newsletter: Roku and The Trade Desk expand their partnership; Instagram changes its content recommendation system; and the European Commission investigates Meta for potential Digital Services Act violations.
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Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks
Screenverse plans to add about 20 employees over the next 12 months with the help of its new cash reserve. The company also earmarked a portion of its funding for enhancing its publisher suite.
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The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action
In today’s newsletter: The CMA still has a bone to pick with the Chrome Privacy Sandbox; the FCC fines mobile carriers for selling customer location data to data brokers; and the Financial Times is the latest publisher to strike a licensing deal with an AI company.
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Roku Extols The Virtues Of Third-Party Programmatic Partnerships
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.”
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GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace
GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump.
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Friends Lose In The Sandbox; The New Retail Supply Chain
In today’s newsletter: Google’s cookie deprecation delay hurts Chrome Privacy Sandbox supporters; mall chains go for broke with their DTC efforts; Warner Bros. Discovery launches a first-party data product.
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The Trade Desk’s OpenPass Adds Rewards As It Pursues Wider Adoption
Bonbon gives users rewards – such as discounts or chances to win merchandise – for setting up email registrations with publishers. Now The Trade Desk’s OpenPass will include that same rewards functionality.
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Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling
In today’s newsletter: President Joe Biden signs the TikTok ban into law; upscale grocery and convenience store chain Foxtrot closes down; and IPG has a rough Q1.
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The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends
To build a first-party data strategy, the NY Post contracted Permutive and Prohaska Consulting for advice on monetizing its audience data and growing its addressable audience. The collaboration prompted Permutive and Prohaska to expand their combined services to all publishers.
Must Read
Even Sony Needed Guidance For Its First In-Game Ad Campaign
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
The Trade Desk Maintains Its High Growth Rate And Touts New Channels
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
NYT’s Ad And Subscription Revenue Surge As WaPo Flails
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.