“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Greg Smith, an independent advertising technology consultant. Spring has sprung, and now we enter the dog days of summer. One new advertising “flower” that is poised to grow, even among the walled gardens, is […]
Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact with the OTT device. The new marketplace allows publishers to match their audiences with Roku’s. The device’s first-party data also provides behavioral insights – such as what content Roku users search for or how much […]
Toddler-age publication Fatherly was designed for the future of digital media. Fatherly CEO Michael Rothman, a veteran of Thrillist, envisioned a branded content-focused publication, with maybe a sideline of commerce via product licensing (not the JackThreads variety). Programmatic was out as an option. “We are at a place where audience doesn’t grow at a pace […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting news of AT&T’s $1.6 billion acquisition of AppNexus – but the telco already has another little deal up its sleeve. AT&T is in the process of securing full ownership of Otter Media, the streaming media company […]
Travel publishers often miss the boat on attribution. Although their content is an integral part of the trip-planning process at the top of the funnel, there’s no easy way to credit its role in an eventual hotel booking. Fathom, a site that publishes curated destination guides and first-person travel accounts, knew it was leaving money […]
While many advertisers are shying away from news content due to brand safety concerns, News UK is making the case that buying ads alongside emotionally charged content drives stronger results. The publisher of The Sun and The Times loaded its version of News Corp.’s News IQ platform with data about readers’ opinions, emotions and preferences. […]
Instagram dropped its answer to YouTube on Wednesday, and the timing couldn’t be riper. Ad spending across the top 70 YouTube channels is essentially flat, with only a 0.2% increase this year, according to ad sales intelligence business MediaRadar. Why? Marketers are increasingly worried about their brand reps on YouTube, said MediaRadar CEO and co-founder […]
CafeMedia is selling its entire publishing portfolio to RockYou, choosing to place its bets on AdThrive, the ad management firm it acquired two years ago. The AdThrive business is profitable but the sites being sold by CafeMedia – CafeMom, MamasLatinas, Revelist and Baby Name Wizard – were “break-even,” according to CafeMedia CEO Michael Sanchez. “It’s […]
In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR, MRC, transparency, measurement. But rather than focusing on “external factors,” the GM of Twitter’s revenue product and his growing team are “getting back to basics.” Twitter has spent the last two years striking content partnerships, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DSPayday? AT&T is in talks to acquire AppNexus and the two companies are close to finalizing the deal, reports Cheddar. AppNexus brass are reportedly unwilling to sell for less than $2 billion. That sounds like an awful lot, but there are factors working in […]
What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately.
Wonderful hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six major markets to promote its new no-shell pistachio packs.
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.
Publishers trafficking in pirated movies, TV shows and games sold programmatic ads alongside this stolen content, while using domain cloaking to obscure the “cashout sites” where the ads actually ran.
Starting last week and into this week, hundreds of court-filed documents have been unsealed in the lead-up to the Google ad tech antitrust trial – and it’s a bonanza.
Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers and sellers alike to adopt them as alternatives. And yet, some industry insiders argue that alt currencies weren’t ever meant to supplant Nielsen.
