Just two years after Federated Media Publishing founder John Battelle handed the reigns over to then president Deanna Brown so he could step back as executive chairman, Battelle is taking back the CEO position. In an official blog post, Battelle said that Brown told him that she planned to do something “smaller” and directly involving […]
Maybe the Interactive Advertising Bureau should have titled its Annual Leadership Meeting, “Data, Data Everywhere And Not A Terabyte To Think.” This year’s theme was how Big Data can complement or conflict with big advertising – i.e., creative ideas. The general takeaway was that yes, the two sides can inform and influence each other, but […]
The word “premium” is bandied about the advertising industry to – at a minimum – add a glow to digital ad inventory. But, what does “premium” mean? AdExchanger reached out to executives in the online ad tech ecosystem for their thoughts on the following question: “What makes ‘premium’ premium? Please share your top three attributes of […]
Both major publishers like Forbes and startups like Buzzfeed have found there’s little point in trying to replicate the traditional ad model when it comes to digital. And even programmatic has its limits, in their view. In what was billed as a “debate” on the value or hype of native advertising at the Interactive Advertising […]
QuadrantONE, a joint venture of newspaper companies that sought to pool inventory resources and capitalize on the programatic selling opportunity, has shut down. In a note posted to its website today, the company said its joint owners — The New York Times Co., Tribune Company, Hearst and Gannett – will pursue “different paths” for U.S. display […]
Tribune Digital, the interactive arm of the newspaper and broadcasting company, expects mobile traffic on its 36 WAP sites and 60 apps to exceed the PC-based usage it gets this year across its 50 websites. But the question facing it and other publishers looking to nudge ad spending to more closely match users’ smartphone and […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jeremy Steinberg, SVP, Digital Ad Sales at The Weather Company. I started writing this post from my iPad. I finished it on my iPhone. Then I wordsmithed it on my MacBook. And I did it […]
In the two months since tech publisher IDG finished a major redesign of its PCWorld, Macworld and TechHive sites, the company is ready to expand the centerpiece of that effort: the “Homepage Hero” box. The box is intended to serve as a front door for each site, displaying a large slot called the “Content Hero,” […]
Publishers, marketers and agency executives are still talking about native advertising, whether it’s to say it’s hype, hope, old wine in a new bottle, or some combination. We spoke with interactive shop veteran Adam Kleinberg, CEO of San Francisco’s Traction, about the headaches and opportunities associated with native ads and whether this model can stand […]
Add “holistic yield management” to the list of buzzy terms content companies are sorting through in trying to determine what’s real and what’s hype when it comes to building audiences and ad revenue. Over the past few weeks, Visual Revenue, which bills itself as the operator of a “Bloomberg terminal” for editors, has expanded into […]
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
The story of how Prebid.org came to be – and almost didn’t – is an important one for the industry.
