Following up on a conversation with AdExchanger.com last year, Sarah Baehr, svp, director of digital publishing solutions at MediaVest, discussed how digital is continuing to transform the magazine publisher. AdExchanger.com: In the past year, what has been a key, emerging, digital trend with publishers? SB: The release of the tablet. In any article about tablets, […]
Today, as part of its Universal Audience Platform (UAP), NBC Universal announced the launch of its private exchange for digital, display media. From the release: “Powered by technology from Admeld, the UAP’s private exchange enables NBC Universal to monetize their ad inventory in a controlled, Real Time Bidding (RTB) environment.” Read the release. Peter Naylor […]
Yahoo! reported its Q2 2011 earnings today and said that revenue after traffic acquisition costs (revenue ex-TAC) was $1.07 billion – a 5% decrease from 2010’s Q2. Also, “Income from operations increased 9 percent to $191 million in the second quarter of 2011, compared to $175 million in the second quarter of 2010.” Read the […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. The following has been building up for months after seeing article after article of DSP execs saying that publishers are wrong and should open up their all their […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Andrew Pancer, Chief Operating Officer of Media6Degrees, a social targeting, advertising company. He recently answered the […]
Jeremy Steinberg is VP, Digital Sales & Business Development, FOX News Network. He recently discussed his views on the digital advertising around audience-based buying and display advertising. Click below or scroll down for more: How Is Innovation In Ads Affecting Fox News? New Audience-Focused Display Products On Brand Or D.R. For New Products The Rate […]
Yesterday, PubMatic announced that it had acquired publisher yield optimizer Revinet, According to the release, PubMatic will a new office in Boston, 15 new employees, and a set of publishers in the news vertical “including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and more.” Read the release. PubMatic CEO Rajeev Goel […]
CEO Richard Jalichandra recently discussed his digital publisher strategy for Technorati with AdExchanger.com. The company announced the launch of its Technorati Media Exchange on the AppNexus platform in April. Read the release. Click below or scroll down for more: Triggers For Integrated Stack Sales Strategy The Stack Discovery Process Agency Trading Desks Guaranteed, Display Ad […]
Alicia Navarro is CEO of Skimlinks, an affiliate links ad network. AdExchanger.com: Where did the name and idea come from? AN: When I originally started the company, it was completely different. ‘Skimbit’ was a social decision-making app, named because it ‘skimmed the best bits’ from sites you liked. We eventually built our own monetization technology […]
Josh Resnik is VP/GM of Gannett Digital Network, a group of Gannett owned-and-operated websites. He discussed his network of site’s recent redesign and its impact on digital advertising strategy with AdExchanger.com. AdExchanger.com: Why move towards the OPA ad units, the bigger ad units? Are there any pitfalls to that strategy that you need to look […]
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
The story of how Prebid.org came to be – and almost didn’t – is an important one for the industry.
