Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hearst Has A Billion Dollars And you don’t. The NY Post’s Keith Kelly writes that the replacement of SVP Ronald Doerfler by Mitchell Scherzer may signal the beginning of a more aggressive digital acquisition strategy as the company looks to grow new revenue stream […]
By John Ebbert, Managing Editor, AdExchanger.com. “Hey Frankie – have you heard? Brand safety solutions are the rage!” [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple supply sources – and potentially hundreds of websites -, a growing list of companies and products is emerging to […]
By John Ebbert, Managing Editor, AdExchanger.com. For starters, if I were a publisher these days, I’d become a buyer. I’m not exactly sure how this happens. What should publishers buy, after all? But, publishers need to jump into the weeds and close their gap of understanding when it comes to the rapid innovation occurring on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Spend Trend The Wall Street Journal’s Emily Steel covers trends in search ad spending and how marketers are trying new strategies (display!) to get the most bang for their buck. She cites recent GroupM Search and ComScore research as marketers are using social […]
Amiad Solomon is CEO of Peer39, an online semantic advertising technology company. AdExchanger.com: Please describe momentum in 2009 for Peer39. AS: This has been a breakout year for us as we have been recognized as the leading innovator in the field of semantic advertising and targeting. Early in 2009 we started working primarily with publishers […]
Christine Watkins is CEO of INVISION INC., a provider of advertising sales management systems to the broadcast and cable network industries. The advertiser is looking for better attribution models across all forms of advertising these days including TV. Please discuss INVISION’s transition from a primary focus on tools for traditional television ad sales to an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Hires – Shows TerminalOne Screenshots MediaMath announced Monday that it has hired former DoubleClick-er and (most recently) CTO of Travel Ad Network, Anthony Katsur, as “General Manager, Platform.” Also, more news from MediaMath as the company sent AdExchanger.com exclusive screenshots of the new […]
“The Sell-Sider” is a new column written by the sell-side of the digital media community. Michael Barrett is CEO of AdMeld, a publisher yield optimization company. There’s been a lot of interesting talk over the past few weeks about the potential impact of Google Ad Exchange. While there seems to be consensus that the platform […]
Janneke Niessen is CEO of Improve Digital, a publisher yield optimization firm based in the United Kingdom. AdExchanger.com: How did Improve Digital begin? Publishers are facing a shift in the online advertising ecosystem where performance campaigns, ad networks and exchanges are playing a more and more dominant role. In 2007, over 40 percent of the […]
Read more reaction on the launch of the new DoubleClick Ad Exchange, its benefits and any concerns from members of the online advertising ecosystem… 24/7 Real Media Acxiom AdBuyer.com AdMeld AdReady Aggregate Knowledge Audience Science Bluetie Brand.net Brilig ContextWeb/ADSDAQ DataXu eXelate Forbes.com Invite Media MediaMath RocketFuel Triggit TRAFFIQ Turn Undertone Networks [x+1] Yieldex Agency Reaction […]
What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately.
Wonderful hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six major markets to promote its new no-shell pistachio packs.
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.
Publishers trafficking in pirated movies, TV shows and games sold programmatic ads alongside this stolen content, while using domain cloaking to obscure the “cashout sites” where the ads actually ran.
Starting last week and into this week, hundreds of court-filed documents have been unsealed in the lead-up to the Google ad tech antitrust trial – and it’s a bonanza.
Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers and sellers alike to adopt them as alternatives. And yet, some industry insiders argue that alt currencies weren’t ever meant to supplant Nielsen.
